There are three KEY marketing fundamentals that you shouldn’t go past when marketing your business and developing your brand for future growth.
- Know Your Target Market. Ensure they know you.
Who is your target audience? Who is most likely to buy from you? How do you find the exact people that you’re trying to attract? When you know you’re talking to the right person, you don’t have to push, cajole, and sell hard. You’re speaking to your correct audience and marketing gets easier.
- Create a Compelling Brand Positioning.
In a busy marketplace how do you stand out from the competition? No matter what your business the customer has many choices. So, how do you get them to choose you. It’s important to create a clear core marketing message that speaks to your target market and tells customers why they should buy from you.
- Follow a Powerful Marketing Strategy.
What new and interesting marketing methods should you add to your marketing mix? When should you introduce these methods and how will you measure the results.
Planning is key for every part of business. And, it can be easy and straight forward – and a good guiding force – channeling your resources to a good result.
And, these key elements are the backbone of the NEW Small Business Marketing Course, which starts TODAY – 13 November at 10.30am. Learn more about the Small Business Marketing Course. Learning outcomes and program features:
Some of the practical outcomes you’ll get from this program:
- Understand the fundamentals of good marketing practice
- Create your own marketing plan, tailored to your business
- Discover ways to measure your marketing so that you know what is working
- Uncover new and interesting ways to effectively market your business
Register for the Small Business Marketing Course now.
Event Details:
Small Business Marketing Course – National Online Course
| Dates: | Part 1 – Tuesday, 13 November 2012 Part 2 – Tuesday, 20 November 2012 Part 3 – Tuesday, 27 November 2012 | |
| Time: | Part 1 – 10.15am for 10.30am – 12.00pm AEDT Part 2/3 – 10.45am for 11.00am – 12.00pm AEDT(Check your timezone.) | |
| Venue: | Online course, from the comfort of your desk | |
| Price: | $195 (Premium members login to save $50)Tuition includes all three modules and course materials. | |
| Not able to attend? Complete your registration and a recording of each webinar will be sent to you after the live session. |
What the three-part program will cover:
You’ll find a full course outline here. In summary:
- Part One – Target Marketing and Brand Positioning
- Part Two – Strategies for Direct, Online and Offline Marketing and Customer
- Part Three – Your Brand Blueprint and Marketing Plan
Who should attend the Small Business Marketing Course:
This program is specifically designed for small business owners and business leaders who are looking to take control of their marketing.
Register for the Small Business Marketing Course now.
Your Presenter – Cheryl Hayman, Hayman Strategy:
 | Cheryl Hayman owns and manages a strategic marketing and business consultancy, Hayman Strategy, providing a broad range of business and marketing solutions to corporations. Prior to establishing her own business, Cheryl had over 20 years experience as a senior marketing executive in multi-national organisations spanning Australia, NZ and the UK. Read more about Cheryl Hayman. |
