I didn’t know how to talk about my business for the longest time.
I wouldn’t even answer the phone in the early days of running my business because I was terrified of speaking up.
When the phone rang, I would let it go to voicemail.
If I received a message sounding like it could turn into a potential sale, I would palm it off to my partner PJ because I was terrified of having a sales conversation myself.
I definitely didn’t let people know about my offers proactively.
I was hoping people would recommend me or, somehow, miraculously hear about me and ask to buy from me.
This behaviour cost me sales. For sure.
And I see the same behaviour in women every day – years later.
- We set up a website hoping someone will find us and click that ‘add to cart’ button.
- We create a Facebook Page or Instagram account hoping someone will like what we’re posting enough to buy from us.
- We run advertising with our fingers crossed that, this time, we’ll get in front of an ideal client and then… $$$ will land in our account.
And, maybe like me, you hope people will find you, or your marketing will work, so you never actually have to speak up and ask for the sale.
Unfortunately, this ‘hope’ approach rarely works when we are trying to get new clients. And when it does work, it’s an ad-hoc and unreliable way to get people to buy.
As business owners, it’s so important to have a way to easily communicate that we are the right solution to the problem or challenge our ideal clients are experiencing.
We also need to proactively make our offer, letting people know that we have something to sell.
The Turning Point – From Fear to Connected
I want to share what the big turning point was for me. This change is how I overcame the fear of asking (and cold calling) and created an always-available way to get new clients, referrals and even advice and support.
Over the years, I’ve created a small but powerful connection network.
This network is people I regularly do business with whom I am in contact with and who regularly give me practical help and support.
I know just who I can call in almost any situation for trusted advice from someone who has experience with the issue I need help with.
I have a rich and ready-made group of people I can call on who are willing to help me make connections and get the correct information and resources because I am well known to them, and we’ve supported each other in the past.
Plus, I have a constant flow of “in profile” leads and referrals coming my way from people in my network who know me and know the kind of client I love to work with and who is ideal for my business. I also regularly make referrals to my colleagues, and we enjoy supporting each other.
It makes such a difference, and it makes it so much easier to do business, even if, like me, you’re introverted.
For an introvert who does like the ask… this was a HUGE turning point.
But it didn’t start that way.
I hardly knew any other business owners. I had zero connections that could open up doors and help me make sales.
In my next email, I’ll give you a handy checklist of things to do to start to make the connections that make it easier for you to get new clients.
So, watch your inbox for that next week.
But, in the meantime…
I Have A Question For You
I wonder if you’d share something with me?
I’d love to know from you…
When it comes to getting new clients from your network, what is your BIGGEST CHALLENGE or Frustration?
Be as specific and thorough as you like.
I sincerely want to know and to start a personal conversation with you about this.
Here’s to doing what you love,
PS I promise to reply.
Just let me know:
PPS I love helping women create profitable businesses. Ones that give them the impact, income and results that they want.
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