Founder and editor of SmartStepstoAustralia.com, Karen Bleakley packed her bags and moved to Brisbane from the UK with her husband and three children.
After facing the challenges of moving across the world, Karen decided to create a migration blog and a Facebook group to help and support other moving families.
With SmartStepstoAustralia.com, Karen aims to support, inform and inspire others to follow their dreams of moving to Australia and to help them settle into the travel and lifestyle opportunities. She provides free and paid content through her magazine style blog.
Karen enjoys the challenge of building and running her own business. The effort she puts into her business has the potential to generate big results. Like many entrepreneurs, she appreciates the freedom that comes with being her own boss.
“I love working with the community, sharing positivity with them and encouraging them to follow their dreams.”
3 Pieces of Advice Karen Wish She Knew When She Started:
- Find entrepreneurs to follow that you resonate with
- Learning SEO can help increase traffic, growth, and income
- Trust your gut and find your own way
Karen’s Advice to Beginner Business Owners:
- Find a support group
- Take advantage of business grants
- Just get started
Skills Karen Recommends to Get Acquainted Quickly:
- SEO key word research
- Affiliate marketing training
- Basic website editing
In Karen’s IDEAL business she would have the flexibility she loves from working at home but with a collection of virtual help assisting in administrative tasks.
Karen is in the evolving stage of transforming her site from migration focused to lifestyle based. She is working with more sponsored brands and producing more content in all areas of migration, travel, and lifestyle.
Karen was searching for help to plan and scale her business. She became a HerBusiness Network member to gain the support from a community of like-minded women. “I could tell instantly that it was the community I wanted to be part of,” she says.
Learn more about Karen here.
This post was authored by Hannah Stanley. Hannah is completing a journalism internship at HerBusiness. She studies journalism and electronic media at the University of Tennessee in the United States.