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“I have always harboured a strong passion for justice and fairness and for being treated with respect.” Having been unsuccessful at securing permanent employment in a contracted economy, Véronique Lutchmaya of Unique Tenants Consult realised that she had to... read more
“It’s not just about designing something that looks good, it’s about creating a brand that truly represents the business and supports its growth.” Melissa Horvat of Graphika has been a professional graphic designer for over 27 years. Melissa has... read more
“I was always the person brought in to bring structure to complexity.” Nadia Omair founded Winowin Consulting during one of the most transformative seasons of her life – becoming a mother. That shift made Nadia question everything about the... read more
Here is something I see constantly among small business owners. They find a new marketing strategy. They commit to it, genuinely, with real effort and intention, and show up consistently for a few weeks. And then… …the conversions are... read more
“From day one, my mission has been clear — to make outsourcing ethical, empowering, and sustainable.” Back in 2009, Kristy Smith of Virtual Elves was working in a corporate role, raising two young children, and searching for a better... read more
Why Your Business Story Needs to Evolve as You Grow There’s a moment in business that can feel hard to name. On paper, things are working. Revenue is steady. Your reputation is growing. You’ve likely moved beyond the early... read more
“Mindset is the foundation for everything you want to achieve. Be open to constant learning and expanding your thinking.” Bridget Hallam is the founder of Throw Your Leg Over, a business built around adventure, courage and helping others experience... read more
You’ve Built a Successful Business… So Why Does It Feel So Heavy? There’s a moment many established business owners reach—but rarely admit out loud. On paper, everything is working. Revenue is consistent. Clients are happy. The team is growing.... read more
“I love running a business as much as my optometry work.” Laura Reale of Lifestyle Optical Sydney is an optometrist and business owner who has been running her business since 2000, driven by a deep internal pull to create... read more
There’s a moment that happens in many growing businesses. The founder has a team. The business is working. Clients are coming in. And yet, somehow, everything still feels like it rests on her shoulders. If something slips, she catches... read more
“After a career in hair and makeup and studying textile design, I’d always loved working with colour and pattern. I needed to expand – to get onto canvas or fabric in a bigger way.” Jennifer Carlson of jennifercarlson.co is... read more
Many women start their businesses because they are brilliant at what they do. They’re exceptional consultants, creatives, strategists, practitioners, or service providers. They launch their business because they see a gap, they want freedom, or they want to make... read more
