Catherine Harris is the Chair of Australia’s largest independent produce retailer, Harris Farm Markets. With its 23 stores, more than 2,000 employees and 40 years of history, one thing remains at the core of how the business is run.
This is one of the success strategies that Catherine shared with us when she was inducted into the Businesswomen’s Hall of Fame earlier this month:
“Know Your Customers”
And whether you’re a brand new business, or, like Harris Farms Markets, you’ve been around for a while, knowing your customers means that you can provide the exact products, services and offers that compel them to buy and do business with you.
Catherine’s story is a great inspiration. You’ll find all her strategies for success here on our website and in the 2017 Businesswomen’s Hall of Fame Keepsake Booklet. It’s our gift to you and you can get it right here.
Here at HerBusiness we put a lot of emphasis on knowing your ideal client before you design your offers, create your content and start your marketing. And, we’ve got loads of resources for you including:
- How to Know and Find Your Ideal Client (webinar)
- Your Ideal Client (podcast)
- How to use surveys to discover exactly what your customers want, and how to give it to them with Ryan Levesque (podcast) and
- Our latest Content Sells podcast, How Many Avatars Do You Need?
Enjoy this issue and let us know what you think.