Your Business. Your Rules.

Freedom in your business isn’t found. It’s created by one person. You.

HerBusiness is where ambitious women come to remember who they are outside the endless to-do list, build businesses that support the life they want, and surround themselves with other women who refuse to play small.

BUILDING THE BUSINESS

MAKING THE DECISIONS

FINDING YOUR PEOPLE

CREATING FREEDOM

Your next stage of growth isn’t about learning more. It’s about growing differently.

We believe that women business owners don’t need more information to grow a business that fuels them. Instead, they need a dedicated space to reconnect with the reason they started, practical structure that keeps them moving forward, and a community of people who believe in their business as much as they do.

From isolation.
To genuine connection.

Every business owner starts with passion, fire, and grit.

It’s what got you here. The dedication. The drive. The mission to help your people in a way that only you can do.

But then… isolation sets in.

Running a business can only be understood by other business owners.

Our families might try. Our friends might ask questions. Our team might support us.

Our mission is to connect you with women who actually understand the journey you’re on — because they’ve been on it too.

about-arrow-one

From overwhelming content.
To clear direction.

As our businesses grow, we quickly realise that we have to wear all of the hats: marketer, administrator, leader, organiser, scheduler, salesperson, networker, designer.

And there is plenty of content online offering hacks, tricks, and 10x strategies for each role.

But they all miss one key element:

CLARITY.

What works for someone else’s business isn’t going to automatically work for yours.

Information without a clear context is just noise.

We believe that the specific business advice for YOUR business, can only come from people who understand your reality.

about arrow two

From building for “then”.
To building for “now”.

The business you have today is probably very different from the one you started.

As we grow, our priorities change. What success looks like changes. What we want from our business changes.

Yet many women are still operating according to an old definition of success.

At HerBusiness, we believe growth isn’t just about building a bigger business.

It’s about building a business that fits the person you’ve become.

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A note from Suzi

We believe success isn’t about building someone else’s version of a great business. It’s about building yours.

Like so many women business owners, I started in the spare bedroom of my home. No MBA. No university degree.

I learned through books, experimentation, courses, mentors, and more than 30 years of building and growing Five 7-figure businesses in the real world.

One thing I’ve learned along the way is that there is no single definition of success.

For some women, success means working three days a week and paying themselves well. For others, it means building a team, expanding internationally, or creating a significant business asset.

You get to decide what success looks like for you.

And yet, no matter what path we choose, many of us experience the same thing: the pressure, responsibility, and complexity that comes with being a business owner.

That’s why HerBusiness exists.

Not just to help you grow your business, but to help you grow as a leader, a decision-maker, and the person at the centre of it all.

Because sustainable growth isn’t just about strategy. It’s about creating a business that supports the life you want to live.

I’m not a guru, and I’ve never claimed to have all the answers.

But after more than three decades working with women business owners, I’ve become very good at helping them see what’s working, what’s no longer serving them, and what needs to change to create the next stage of growth.

I’d love to help you do the same.

Suzi Dafnis, founder and CEO of HerBusiness, women's business network and community

As seen in

You’ve already built something great…

Now you have a place to think bigger, make better decisions, and grow alongside women who understand what it takes.

You’re not here because you’re struggling. You’re here because you’ve built a business you love — and you know there’s another level of growth, freedom, and fulfilment available to you.

Suzi Dafnis presenting to a large online community of women business owners at a HerBusiness live event

Grow a business that excites you, sustains you, and gives you more freedom even if you’re not yet sure what the next stage looks like.

You’ve built something you’re proud of. But now you want it to feel more aligned with the life you’re living today – and the future you’re creating.

Inside HerBusiness, you’ll find the clarity, mentoring, and high-calibre community to help you grow sustainably, reclaim your time, and step confidently into an aligned version of your business.

Your success doesn’t have to come at the cost of your freedom or joy. With the right circle of women, you can grow a business that excites you, sustains you, and gives you the space to thrive.

  • Clarity on your next chapter: So you can refine your vision, goals, and business model to support the life you want now.
  • Strategies that scale: Grow your business in a way that creates more freedom, not more pressure.
  • A circle of women who get it: Peers at your level who’ll share in the journey, celebrate your wins, and have your back.
  • Grow your way: Every business owner needs different support at different stages. Start with The Growth Network, then deepen your growth through 1:1 mentoring, small-group courses, masterminds, and retreats.
  • “HerBusiness has enabled me to have a business that fits with my lifestyle and my family.”

    HerBusiness member Tasha Jennings, women business owner and Growth Network member

    Tasha Jennings

    Conceive Baby

    Tasha Jennings

    Conceive Baby

  • “Joining the Network has been one of the best decisions and investments I have ever made in my business and my professional growth.”

    HerBusiness member Kristy-Lee Billet, women business owner and Growth Network member

    Kristy-Lee Billet

    People Powered Business

    Kristy-Lee Billet

    People Powered Business

  • “If you’re a business owner looking to grow your business, build strong connections, and learn from the best, HerBusiness is the Network for you.”

    Confident woman with short hair and bright smile for HerBusiness.

    Fiona Keary

    Style Liberation

    Fiona Keary

    Style Liberation

  • “Since joining, my business has reached milestones I simply couldn’t have navigated alone.”

    Kristy Smith

    Kristy Smith

    Virtual Elves

    Kristy Smith

    Virtual Elves

  • “I wanted a structured process. I wanted somewhere I could really rely on as a sounding board.”

    HerBusiness member Chantel Gilbert, women business owner and Growth Network member

    Chantel Gilbert

    Chantel Gilbert

    Chantel Gilbert

    Chantel Gilbert

  • “Suzi and her team consistently deliver programs and real-life business strategies that have been tested and proven to work.”

    HerBusiness member Laura Reale, women business owner and Growth Network member

    Laura Reale

    Lifestyle Optical

    Laura Reale

    Lifestyle Optical

Award-winning support for three decades

The most trusted community for women business owners for 30 years.

For more than three decades, HerBusiness has helped women business owners grow successful businesses on their own terms.

We’ve spent 30+ years doing the work, learning what works, and creating spaces where women can think bigger, make better decisions, and grow alongside others who understand the journey.

Today, more than 10,000 of women have been part of the HerBusiness community.

Everything we’ve built exists because of them — and for the women who are ready to create their own version of success.

Suzi Dafnis, award-winning founder of HerBusiness and recognised leader in women's business growth

HerBusiness awards:

  • City of Sydney Business Awards – Winners
    HerBusiness won the Education and Training Category at the City of Sydney Business Awards.
  • Best Australian Blogs – Winner (Business Category), Top 20 Business Blogs
    The HerBusiness blog was named WINNER of the Business Blog category in the Best Australian Blogs awards. The blog was also named one of the top 20 Australian Business blogs by SmartCompany — and one of the top 8 blogs by women by Women’s Agenda.
  • Best Mentoring Program – MentorNet
    Our mentoring program won best mentoring program in the eLearning category at the LearnX training industry awards. We are very proud of the difference our mentoring program has made to hundreds of female entrepreneurs.

Suzi’s awards & recognition:

  • Ernst & Young Entrepreneur of the Year Awards — Finalist
    The Ernst & Young Entrepreneur of the Year Awards is an annual award program sponsored by EY in recognition of entrepreneurship. Dubbed “the ultimate global competition and event for entrepreneurs,” each year’s class of country winners are reviewed by an independent judging panel of business leaders and previous award recipients.
  • HAACI Woman of Influence Award – Winner
    The HACCI Woman of Influence Award is presented annually by the Hellenic Australian Chamber of Commerce and Industry (HACCI) to honour exceptional female leaders who demonstrate outstanding achievement, tenacity, and the courage to make a positive difference in their fields and the community.
  • Telstra Business Women’s Awards — Finalist
    The Telstra Business Women’s Awards program has recognised and celebrated outstanding businesswomen for 25 years. It recognised individuals achieving success by doing things differently.
years supporting women in business
women small business owners reached
podcast streams
business events hosted
Women entrepreneurs around the world supported through HerBusiness Kiva microfinance donations

Supporting women and communities

30 years of uplifting women – all around the world.

A rising tide lifts all boats, and HerBusiness has been dedicated to giving back both locally and globally by supporting organisations that foster growth, health, and wellbeing for women.

Our initiatives include funding women entrepreneurs through Kiva since 2009, helping establish member-funded Trust Banks in India and Indonesia, and supporting causes such as the National Breast Cancer Foundation, The Smith Family, and women’s shelters. Through our conferences, we’ve also supported smaller charities including Sister 2 Sister and Clothing Can Make A Difference. 

The next stage of growth never happens in isolation.

It happens with better thinking, fresh perspective and the right people around you.

Because the businesses that grow well are led by women who continue to evolve alongside them.