The HerBusiness Blog

The place to come when you want to think bigger, lead better, and actually enjoy building your business.

No 10x tactics. No quick fixes. No empty promises. The award-winning HerBusiness Blog is your home for honest insights on all things leadership, marketing, money, visibility, and business growth.

  • Small business financial questions

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    Peter Johnston (PJ)

    16 July 2026

    3 Small Business Financial Questions You Should Be Able to Answer (Most Ignore Them)
    Small business financial questions are often ignored by owners, because there is a weight behind not knowing the answers. So most owners find themselves in a situation like this… You’re sitting in a meeting with…

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  • Business owner reviewing tech stack after making a costly technology mistake

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    Suzi Dafnis

    18 May 2026

    I Made a $30,000 Tech Mistake — Now I Evaluate All New Tech Through This Lens
    The Tech Stack Every Small Business Actually Needs Let me start with a confession. Many years ago, I was running a boutique agency for speakers and authors. We decided we needed a website — not…

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Straight talk on the things that actually grow your business.

  • HerBusiness Podcast EP364 Hero Image
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    Suzi Dafnis

    8 June 2026

    Why the Best Business Models Are Built Around Who You Truly Serve
    There comes a point in many business owners’ journeys where success no longer feels like enough. The business may be profitable. The team may be growing. From the outside, everything looks “successful.” But internally, something…

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  • Woman business owner reflecting on stepping back and reclaiming freedom in her business
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    Suzi Dafnis

    1 June 2026

    The Freedom Trap: Why Women Business Owners Struggle to Step Back
    Most women start a business for freedom. Freedom over time. Freedom over decisions. Freedom over how life looks and feels. And yet, somewhere along the way, many women quietly stop experiencing the very thing they…

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  • Loren Bartley on HerBusiness Podcast EP362: AI Visibility: Why Your Business Isn�t Showing Up in AI Search (And What to Fix)
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    Suzi Dafnis

    25 May 2026

    If AI Can’t Explain What You Do, You’re Invisible
    For years, online visibility followed a familiar formula. Build a website. Learn SEO. Publish content. Grow your social media following. And if you did those things consistently enough, people could find you. But according to…

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  • users

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    Suzi Dafnis

    21 May 2026

    How Kim Batina Built a 50-Person ERP Software Business Across Five Countries
    “You can’t effectively listen unless you understand the customers’ environment and you can speak their language.” The story of Kim Batina and Precise Business Solutions began when Kim met her husband, Mark, at work in…

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  • Small business owner learning how to get recommended by AI search engines
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    Suzi Dafnis

    11 May 2026

    How to Get Your Business Recommended by AI (and What AEO Actually Means for Small Business Owners)
    There’s a question your potential customers are asking about you… but they’re not typing it into Google anymore. They’re asking AI search engines like ChatGPT, Gemini, and Perplexity. People are asking things like: “Who are…

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  • Woman business owner reviewing key financial numbers and reports at her desk
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    Suzi Dafnis

    9 May 2026

    The Finances of Being a Business Leader — What Numbers Every Woman Business Owner Needs to Know
    I want to tell you something I don’t say often enough. For years, I avoided my numbers. Not completely – I had an accountant, and a partner comfortable with financials, and I knew roughly where…

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  • Suzi Dafnis in New York reflecting on leadership and business freedom
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    Suzi Dafnis

    7 May 2026

    I’m Moving to New York for Six Months. Here’s What That Decision Taught Me About Leadership
    I’m Moving to New York for Six Months. Here’s What That Decision Taught Me About Leadership In 13 days, I leave for New York. Not for a holiday. Not for a conference. For six months….

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  • Woman business owner analysing whether her marketing strategy is working or needs more time
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    Suzi Dafnis

    9 April 2026

    Is Your Marketing Strategy Flopping… Or Does It Just Need More Time?
    Here is something I see constantly among small business owners. They find a new marketing strategy. They commit to it, genuinely, with real effort and intention, and show up consistently for a few weeks. And…

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  • Woman entrepreneur evolving her business story as she steps into leadership
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    Suzi Dafnis

    6 April 2026

    Why Your Business Story Needs to Evolve as You Grow
    Why Your Business Story Needs to Evolve as You Grow There’s a moment in business that can feel hard to name. On paper, things are working. Revenue is steady. Your reputation is growing. You’ve likely…

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  • Woman business owner bridging the identity gap to reach her next level of leadership
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    Suzi Dafnis

    30 March 2026

    The Real Reason You Feel Stuck in Business Isn’t What You Think
    You’ve Built a Successful Business… So Why Does It Feel So Heavy? There’s a moment many established business owners reach—but rarely admit out loud. On paper, everything is working. Revenue is consistent. Clients are happy….

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  • Woman business owner learning to delegate and rely on her team effectively
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    Suzi Dafnis

    23 March 2026

    Why Many Business Owners Struggle to Rely on Their Team
    There’s a moment that happens in many growing businesses. The founder has a team. The business is working. Clients are coming in. And yet, somehow, everything still feels like it rests on her shoulders. If…

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  • Business founder transitioning into a leadership role while building a high-performing team
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    Suzi Dafnis

    16 March 2026

    From Founder to Leader: How to Build a Team That Steps Up
    Many women start their businesses because they are brilliant at what they do. They’re exceptional consultants, creatives, strategists, practitioners, or service providers. They launch their business because they see a gap, they want freedom, or…

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