For years, online visibility followed a familiar formula. Build a website. Learn SEO. Publish content. Grow your social media following. And if you did those things consistently enough, people could find you. But according to AI visibility strategist Loren... read more
The Tech Stack Every Small Business Actually Needs Let me start with a confession. Many years ago, I was running a boutique agency for speakers and authors. We decided we needed a website — not just any website, but... read more
There’s a question your potential customers are asking about you… but they’re not typing it into Google anymore. They’re asking AI search engines like ChatGPT, Gemini, and Perplexity. People are asking things like: “Who are the best business coaches... read more
“You can’t effectively listen unless you understand the customers’ environment and you can speak their language.” The story of Kim Batina and Precise Business Solutions began when Kim met her husband, Mark, at work in 1992, at an accounting... read more
“I love helping people find and make the best use of technology that helps them to grow their business, and waste less time.” Frieda Maher of SalesPod had 15 years of experience working in global businesses, with hundreds or... read more
“We believe that our elderly are entitled to quality care. This is a fundamental right, no matter who the person is, their cultural background, their circumstances, or where they live.” Donna Cross of CDCS (Culturally Directed Care Solutions) is... read more
“I have always harboured a strong passion for justice and fairness and for being treated with respect.” Having been unsuccessful at securing permanent employment in a contracted economy, Véronique Lutchmaya of Unique Tenants Consult realised that she had to... read more
“It’s not just about designing something that looks good, it’s about creating a brand that truly represents the business and supports its growth.” Melissa Horvat of Graphika has been a professional graphic designer for over 27 years. Melissa has... read more
“I was always the person brought in to bring structure to complexity.” Nadia Omair founded Winowin Consulting during one of the most transformative seasons of her life – becoming a mother. That shift made Nadia question everything about the... read more
“From day one, my mission has been clear — to make outsourcing ethical, empowering, and sustainable.” Back in 2009, Kristy Smith of Virtual Elves was working in a corporate role, raising two young children, and searching for a better... read more
“Mindset is the foundation for everything you want to achieve. Be open to constant learning and expanding your thinking.” Bridget Hallam is the founder of Throw Your Leg Over, a business built around adventure, courage and helping others experience... read more
“I love running a business as much as my optometry work.” Laura Reale of Lifestyle Optical Sydney is an optometrist and business owner who has been running her business since 2000, driven by a deep internal pull to create... read more
“After a career in hair and makeup and studying textile design, I’d always loved working with colour and pattern. I needed to expand – to get onto canvas or fabric in a bigger way.” Jennifer Carlson of jennifercarlson.co is... read more
“It soothes my soul to sort and organise, and hold space for others whilst they let go, or discover themselves.” Virginia Wells of WellSorted wanted to be a declutterer since she was tiny. Virginia saw a show Your Life... read more
“It is about building regulated, resilient practitioners who can create lasting impact without sacrificing their own nervous system in the process.” Dr Olivia Ong of The Heart-Centred Method Institute is a rehabilitation medicine physician, author, keynote speaker and creator... read more
