“My ‘sweet spot’ is when I am coaching or training a small to medium group and it makes a difference to them.”
Starting her career as a fashion model, Sue Currie of Sue Currie Communications knows what it takes to create a strong impression. She went on to gain 30 years of experience in the media and communication industry, specifically in public relations, before founding her personal branding agency.
Now, Sue works with businesswomen 40+ to elevate their personal brand and professional presence with confidence. As a professional speaker and educator, she offers trainings, courses and consulting, whether in-house, in-person, or online.
Sue has also appeared in various publications and media, along with publishing her own book IMPRESSario – Present and Promote the Star Within You.
With a passion for being a lifelong learner, Sue has made it a point to learn how to scale her own business. She joined the HerBusiness Network for the supportive community, a place where she can find knowledge, skills, and advice.
But when Sue isn’t sharing her expertise with clients, she enjoys reading, cooking, and being inspired by stories on stage and screen. Her unique experience in modelling can also be found in her passion for fashion, beauty, and travelling.
Who’s your favourite entrepreneur and why?
I’ve been inspired by many. Mainly women who have built truly memorable, long-lasting businesses and legacies such as Estee Lauder and more recently Melanie Perkins. Other not so well known names are favourites because of their tenacity and creating something successful even if it is in a saturated market such as retail and have found a point of difference to make their mark.
Why did you start your business and what gave you the idea?
I started with my skill set of public relations and running my own agency as I wanted to have variety and work with different types of clients rather than one corporate organisation. It evolved into teaching others how to “do PR” which evolved further when I closed that business, into personal branding and a speaking and training business.
What do you enjoy most about running your own business?
My “sweet spot” is when I am coaching or training a small to medium group and it makes a difference to them. They “get it” enjoy the sessions and put what they have learned into practice.
What three pieces of advice do you wish you’d been given when you started?
- Be very careful with the funds you invest into your business.
- Get over any objections to selling. It is a necessary part of business.
- Have more than one income stream.
What advice would YOU give someone thinking about starting a business?
Get started without over analysing or always planning and not “doing”. Many things you will learn and change as you go along.
What skills and knowledge areas would you recommend those starting out in business get acquainted with quickly?
- Getting comfortable with sales and marketing and being systemised about it.
- Understand the basics of finance, knowing what comes in, what goes out and how to manage the cash flow.
What does your IDEAL business look like? Even if you’re not there yet, what would it look like if your business was ideal?
A micropreneur model of a business with a few people on the team. Running workshops, coaching and consulting to women 40+ online and in-house, providing courses and products that are renowned for empowering women to elevate their impact. It is profitable and provides a great lifestyle.
What problem does being a Member of the HerBusiness Network solve for you and your business? And, how?
The problem of trying to figure it all out yourself. There are women who have the knowledge and skills I can learn and get advice from.