Virtual PR Consultant, Candice Meisels started her own boutique agency, Candice Meisels PR, to help small businesses and start-ups get media coverage. She also started The PR Circle, an educational subscription service to provide her instructions, tools and support for implementing PR.
Through 15 years of working in the PR and Marketing industry, Candice realised that many business owners don’t understand what PR is or how to use it. Candice wrote her book The Power of PR to explain what PR is, where it fits in and how powerful it can be in business.
“What is PR? It’s not just a buzzword. PR can be powerful and can increase brand awareness, credibility and sales. The Power of PR is a practical, concise, user-friendly book for the time poor and busy business owner.”
After reading this book the reader will understand what PR is, how it fits into the overall Marketing Strategy and how to use its power to garner brand awareness, credibility and sales.
Are you considering writing a book? Candice has some advice.
“Write a skeleton plan for your book and an index and then fill in the chapters. Once you have an outline and skeleton then the words will just flow.”
Learn more about Candice Meisels, here.
This post was authored by Hannah Stanley. Hannah is completing a journalism internship at HerBusiness. She studies journalism and electronic media at the University of Tennessee in the United States.