Imagine having a big, compelling vision for your business.
And that you’ve put together the plan and know which key projects will lead your business to success.
But you get flustered showing up on social media, reaching out to potential alliances, asking for referrals, doing presentations, or even just talking to peers in your business community!
Add to that any introvert tendencies (I see you!), and you have a recipe of how NOT to get more clients.
If you’ve ever had to steel your nerves to mingle at a networking event…
If you’ve ever felt unclear about how to talk about your business when asked, “What do you do?”…
Or worse, you’ve avoided asking for the sale at the perfect moment because you didn’t want to sound pushy…
… The problem is this: When we fail to speak up, we stop ourselves from getting the clients that we deserve.
It costs us sales.
It costs us opportunities.
So, how can we overcome the fear of speaking up? And how can we create meaningful, profitable business connections without feeling salesy?
Inside the HerBusiness Network, we created a simple but powerful 4-part structure called the Connection Statement® to enable you to create profitable relationships without feeling like you’re being pushy or salesy.
It’s a simple structure for creating a clear, focused way to get your message out there. No misunderstandings. No oversharing. No missteps.
This one-to-two-sentence Statement tells people four super-important things:
- who your ideal client is
- the pain or problem you solve
- what you sell, and
- how you do it — Phew!
It sounds like a lot to cover in 1-2 sentences, but it’s a real shortcut to making meaningful connections when done well.
And, it makes it much easier to speak up and position your business well, every. single. time.
Here are some Connection Statement® examples from HerBusiness Network members:
“As a naturopath, I help women purge the pain, beat the bloat and get to the root cause of their digestive issues by educating and empowering them to be their own Digestive Detective through one-on-one consultations and the Gut Health Academy membership.” — Ange Sinclair, The Digestive Detective
“We help women who struggle with dry and irritated skin to feel confident and have nourished skin through their daily routine using our olive oil soaps and skincare product.” — Deb Bower, Olive and Ash
“We help women whose body shapes have changed over the years, live their summers with more confidence, feeling supported with our thoughtfully designed Swim and Resort wear and exceptional fitting advice.” — Anita McLachlan, Sequins and Sand
See how quickly you understand WHO their clients are, WHAT they sell, the PAIN/PROBLEM they solve and HOW they deliver results?
So good, right?
Helping members really ‘nail’ their Statement is something we do right when members join – so that they can quickly start to create profitable relationships inside the network and anywhere your ideal clients, referrers and strategic partners hang out.
Want to know more about my awesome Connection Statement formula?
Here’s a link to an ‘oldie but a goodie’ episode of the HerBusiness podcast. I share my personal story about struggling to speak up and how I eventually found clarity and a way to speak confidently about what I do.
I also talk about how a Connection Statement removes the concept of competing for potential customers altogether!
And, I give you my four-part template so that you can quickly create your Statement, following my simple ‘fill-in-the-blanks’ blueprint.
And, let me know how you go. I’d love to see your Statement.
Here’s to doing what you love,
PS Having a goal and a plan to grow your business or having the best products or services in the world is excellent — until you stall in getting your message out there.
When you can describe your ideal client and the pain or problem you solve really, really well, you have a way to get your message out quickly and succinctly, without rambling and without being salesy.
If you are ready to connect with like-minded women and get access to the mentors and support to grow your business, you’ll love my upcoming Get New Clients Coaching Week being held from 7-11 March. Simply email us here to request an invitation.