Member Spotlight – Ruth Hirst, Synergy Effect
Ruth Hirst of Synergy Effect is a member of the HerBusiness Network who empowers leaders to deliver impactful hybrid and online events that connect their people with their brand that fosters connection and loyalty.
In this interview, Ruth shares her expertise in creating experiences that ignite brands and connect people wherever they are based.
Watch to hear Ruth’s Online Event tips, including:
ENGAGEMENT is Key – When you’re creating an event, education or brand experience, consider firstly the fundamentals of event planning – start with the objectives for the event, what actions or outcomes you want to be achieved.
SCALABILITY -Consider where your audiences are located, is a hybrid or multi-location in-person event required, or could it be fully online? With uncertainty around borders, we have the option of scaling in either direction to overcome these challenges so let’s factor this into the planning process.
THE RIGHT SPEAKER FOR YOUR MESSAGE – With the ability to bring speakers in from around the world, you’re not limited by borders or timeframes. World-class speakers with fewer costs attached provide a great possibility to excite your audience.
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