Effectively selling high-ticket items or premium services can often be daunting.
These are not just products to add to a cart and checkout.
Higher dollar sales typically require a more personal connection and high-touch support to make customers feel ready and confident to make a purchase.
One strategy that we have found to be particularly effective in our marketing efforts is using an application process.
The application process has been a game-changer for our higher-value programs, such as the REACH Retreat and the Marketing Success Mastermind. It has also played a pivotal role in our annual Mastermind Experience event, where people get the chance to work with us for one month and reap all the benefits of our main Mastermind.
But why is an application process so potent, and how can you integrate it into your sales process or marketing funnel?
The Value of the Application Process
Adding an application call to your sales process can be a game-changer, especially if there are specific criteria that your potential clients need to meet before they can effectively work with you. It provides a platform for personalised discussion, thereby increasing their confidence and eagerness to buy your product or service. This approach is far more appealing to the customer than you having to “beg” for the sale.
When and How to Apply the Application Process
Not all products or services will benefit from an application process. When should you consider integrating this strategy? At what price point does it make sense to introduce an application call? These are some of the questions you need to consider, and we delve deeper into them in this episode of the Content Sells podcast.
We also explore the debate on whether to make applications free or paid or explore another third alternative. Each option has pros and cons, and understanding which fits your business model best is critical.
Crafting the Perfect Application Experience
From moving from a webinar to an application, knowing what questions to ask in your application form, and understanding what to say during the application call to make it a win-win scenario for you and your customer, we cover the best approach for your specific situation.
The goal here is to craft a seamless and efficient application experience that leaves your potential customer confident, eager, and ready to make a purchase.
Navigating the Selection Process
Of course, an application process means that not everyone who applies will be a good fit for your product or service. And that CAN be a good thing.
We provide insights on navigating the selection process and making peace with the fact that you won’t say ‘yes’ to everyone.
Selling high-ticket items or premium services requires a different approach. The use of an application process has proven to be an effective strategy in creating a personalised and high-touch sales experience for potential customers.
Listen to this episode, where we delve deeper into these topics and share more insights on making the most of an application process.