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The Workaholic Who Had Enough: How Shandra Moran Turned Her Burnout Into a Business She Loves

Blog Posts By Suzi Dafnis

Featured Members, Her Business

“I love being able to help other women create the freedom and flexibility they crave whilst doing work that is meaningful to them” Shandra Moran of The Transit Lounge started her business after decades of being a workaholic caught... read more

Why the Best Business Models Are Built Around Who You Truly Serve

Blog Posts By Suzi Dafnis

Growth Zones, You, Her Business

There comes a point in many business owners’ journeys where success no longer feels like enough. The business may be profitable. The team may be growing. From the outside, everything looks “successful.” But internally, something feels heavy. The energy... read more

The Business of Flowers — How Linda Mylius Went from Florist to Business Owner

Blog Posts By Suzi Dafnis

Featured Members, Her Business

“I love that flowers can speak all languages and connect loved ones wherever they may be.” Flowers have been Linda Mylius, of gray st flowers, life for over 40 years, taking her far and wide exploring different styles and... read more

The Freedom Trap: Why Women Business Owners Struggle to Step Back

Blog Posts By Suzi Dafnis

Growth Zones, You, Her Business

Most women start a business for freedom. Freedom over time. Freedom over decisions. Freedom over how life looks and feels. And yet, somewhere along the way, many women quietly stop experiencing the very thing they built the business for.... read more

If AI Can’t Explain What You Do, You’re Invisible

Blog Posts By Suzi Dafnis

Technology, Growth Zones, Her Business

For years, online visibility followed a familiar formula. Build a website. Learn SEO. Publish content. Grow your social media following. And if you did those things consistently enough, people could find you. But according to AI visibility strategist Loren... read more

Writing Copy That Sells and Coaching Others to Do the Same: Meet Belinda Weaver

Blog Posts By Suzi Dafnis

Featured Members, Her Business

“I help entrepreneurs make killer first impressions with copy that sounds like them — only sharper, clearer, and far more persuasive when it actually counts.” Belinda Weaver of Copywrite Matters has been a professional copywriter for 15 years, worked... read more

How Kim Batina Built a 50-Person ERP Software Business Across Five Countries

Blog Posts By Suzi Dafnis

Export, Featured Members, Her Business

“You can’t effectively listen unless you understand the customers’ environment and you can speak their language.” The story of Kim Batina and Precise Business Solutions began when Kim met her husband, Mark, at work in 1992, at an accounting... read more

I Made a $30,000 Tech Mistake — Now I Evaluate All New Tech Through This Lens

Blog Posts By Suzi Dafnis

Technology, Growth Zones, You

The Tech Stack Every Small Business Actually Needs Let me start with a confession. Many years ago, I was running a boutique agency for speakers and authors. We decided we needed a website — not just any website, but... read more

Giving Small Businesses Access to Enterprise-Level Technology Advice with Frieda Maher of SalesPod

Blog Posts By Suzi Dafnis

Featured Members, Her Business

“I love helping people find and make the best use of technology that helps them to grow their business, and waste less time.” Frieda Maher of SalesPod had 15 years of experience working in global businesses, with hundreds or... read more

How to Get Your Business Recommended by AI (and What AEO Actually Means for Small Business Owners)

Blog Posts By Suzi Dafnis

Export, Technology, Sales & Marketing

There’s a question your potential customers are asking about you… but they’re not typing it into Google anymore. They’re asking AI search engines like ChatGPT, Gemini, and Perplexity. People are asking things like: “Who are the best business coaches... read more

The Finances of Being a Business Leader — What Numbers Every Woman Business Owner Needs to Know

Blog Posts By Suzi Dafnis

Money, Growth Zones, You

I want to tell you something I don’t say often enough. For years, I avoided my numbers. Not completely – I had an accountant, and a partner comfortable with financials, and I knew roughly where things stood. I could... read more

I’m Moving to New York for Six Months. Here’s What That Decision Taught Me About Leadership

Blog Posts By Suzi Dafnis

People, Growth Zones, You

I’m Moving to New York for Six Months. Here’s What That Decision Taught Me About Leadership In 13 days, I leave for New York. Not for a holiday. Not for a conference. For six months. And I’ll be honest... read more

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About herBusiness

HerBusiness is a community for established women business owners ready to lead differently.

For over 30 years, we've supported women who’ve built successful businesses to refine how they work — strengthening foundations, creating leverage, and stepping out of the day-to-day to lead with clarity and confidence.

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