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Giving Small Businesses Access to Enterprise-Level Technology Advice with Frieda Maher of SalesPod

Blog Posts By Suzi Dafnis

Featured Members, Her Business

“I love helping people find and make the best use of technology that helps them to grow their business, and waste less time.” Frieda Maher of SalesPod had 15 years of experience working in global businesses, with hundreds or... read more

How to Get Your Business Recommended by AI (and What AEO Actually Means for Small Business Owners)

Blog Posts By Suzi Dafnis

Technology, Sales & Marketing, Growth Zones

There’s a question your potential customers are asking about you… but they’re not typing it into Google anymore. They’re asking AI search engines like ChatGPT, Gemini, and Perplexity. People are asking things like: “Who are the best business coaches... read more

The Finances of Being a Business Leader — What Numbers Every Woman Business Owner Needs to Know

Blog Posts By Suzi Dafnis

Money, Growth Zones, You

I want to tell you something I don’t say often enough. For years, I avoided my numbers. Not completely – I had an accountant, and a partner comfortable with financials, and I knew roughly where things stood. I could... read more

I’m Moving to New York for Six Months. Here’s What That Decision Taught Me About Leadership

Blog Posts By Suzi Dafnis

People, Growth Zones, You

I’m Moving to New York for Six Months. Here’s What That Decision Taught Me About Leadership In 13 days, I leave for New York. Not for a holiday. Not for a conference. For six months. And I’ll be honest... read more

The Woman Making Sure No One Gets Left Behind in Aged Care — How Donna Cross Built Culturally Directed Care Solutions

Blog Posts By Suzi Dafnis

Featured Members, Her Business

“We believe that our elderly are entitled to quality care. This is a fundamental right, no matter who the person is, their cultural background, their circumstances, or where they live.” Donna Cross of CDCS (Culturally Directed Care Solutions) is... read more

Building a Business Founded on Justice and Empowerment for Renters with Véronique Lutchmaya

Blog Posts By Suzi Dafnis

Featured Members, Her Business

“I have always harboured a strong passion for justice and fairness and for being treated with respect.” Having been unsuccessful at securing permanent employment in a contracted economy, Véronique Lutchmaya of Unique Tenants Consult realised that she had to... read more

From Side-Gig to Award-Winning Brand and Graphic Design Agency — How Melissa Horvat Built Graphika

Blog Posts By Suzi Dafnis

Featured Members, Her Business

“It’s not just about designing something that looks good, it’s about creating a brand that truly represents the business and supports its growth.” Melissa Horvat of Graphika has been a professional graphic designer for over 27 years. Melissa has... read more

Nadia Omair Went From a Traditional Career to Being a Go-To Organisational Consultant Helping Businesses Scale

Blog Posts By Suzi Dafnis

Featured Members, Her Business

“I was always the person brought in to bring structure to complexity.” Nadia Omair founded Winowin Consulting during one of the most transformative seasons of her life – becoming a mother. That shift made Nadia question everything about the... read more

Is Your Marketing Strategy Flopping… Or Does It Just Need More Time?

Blog Posts By Suzi Dafnis

Sales & Marketing, Growth Zones, Her Business

Here is something I see constantly among small business owners. They find a new marketing strategy. They commit to it, genuinely, with real effort and intention, and show up consistently for a few weeks. And then… …the conversions are... read more

The Woman Connecting Hundreds of Small Businesses With Their Perfect VA — Kristy Smith, HerBusiness Member of the Year

Blog Posts By Suzi Dafnis

Featured Members, Her Business

“From day one, my mission has been clear — to make outsourcing ethical, empowering, and sustainable.” Back in 2009, Kristy Smith of Virtual Elves was working in a corporate role, raising two young children, and searching for a better... read more

Why Your Business Story Needs to Evolve as You Grow

Blog Posts By Suzi Dafnis

Sales & Marketing, Growth Zones, Her Business

Why Your Business Story Needs to Evolve as You Grow There’s a moment in business that can feel hard to name. On paper, things are working. Revenue is steady. Your reputation is growing. You’ve likely moved beyond the early... read more

How Bridget Hallam Transformed Her Passion for Adventure into a Business Built on Two Wheels

Blog Posts By Suzi Dafnis

Featured Members, Her Business

“Mindset is the foundation for everything you want to achieve. Be open to constant learning and expanding your thinking.” Bridget Hallam is the founder of Throw Your Leg Over, a business built around adventure, courage and helping others experience... read more

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About herBusiness

HerBusiness is a community for established women business owners ready to lead differently.

For over 30 years, we've supported women who’ve built successful businesses to refine how they work — strengthening foundations, creating leverage, and stepping out of the day-to-day to lead with clarity and confidence.

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