Every time I’ve had a breakthrough in my business it’s been because of a new learning or insight. I’m an absolute believer in the power of learning and so I wanted to make sure you had access to FREE training resources you could dive right into. Because I know you want to stay informed, inspired and equipped to deal with all the changes and challenges that come your way as a business owner.

So, these “Freebies” are yours, as our gift. Enjoy! — Suzi Dafnis, CEO – HerBusiness

Free Cheat Sheets

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8 Subject Lines That Will Get Your Emails Opened


You could have the most amazing email in the world… … but if your subject line doesn’t entice people to open that email… ... nobody is going to see it! Boosting your email open rates is one of THE most powerful things you can do to quickly shift your results. It can be relatively easy (when you know how) and it immediately gets more people reading, clicking and buying. And it all begins with having an awesome subject line. To help you with that, we’ve put together a “Cheat Sheet” of 8 Subject Lines that will get your emails opened. This handy list is the ideal resource to keep nearby when creating your emails… and the good news is it’s FREE for you to download now!  
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More Free Cheat Sheets

Lead Magnet Starter Guide

You’ve probably heard the term ‘lead magnet’ being thrown around …but what exactly does it mean? This guide details what lead magnets are, and why they are so crucial to your online presence. Learn about the most popular types of lead magnets, and how you can utilise these in order to become irresistible to your ideal client. Don’t spend time walking around in the dark; let a lead magnet light up your business today.
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Free eBooks

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Making It


REVEALED: The ONE THING Australia’s Top Businesswomen Do To Stay Focused and Successful What if you could find out the ONE THING that Australia’s top businesswomen do to focus and succeed? A 16-year-review of 160 of Australia’s most successful female entrepreneurs found that there was one attribute to success mentioned over and over again. Globally recognised business leaders such as Oprah Winfrey and Richard Branson all credit this ONE THING as being crucial for “making it” in business and in life. The “Making It” eBook is the missing piece of the puzzle between you and business success. Don’t just dream about the idea of ‘making it’; let those who have travelled the path before show you the way. Learn the one thing many of the Australian Businesswomen’s Hall of Fame inductees listed as being crucial to their success, and how to utilise this ‘one thing’ through tried and tested methods; so that you too can experience the success you deserve.
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More Free eBooks

5 Ways To Outsmart Imposter Syndrome and Create Your Dream Business

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eBooks, Freebies

Do you often “second guess” yourself, thinking others know more than you do? Have you sat in a meeting and NOT put forward your brilliant idea in case everyone in the room finds out you don’t “deserve” to be there? Ever felt “guilty” about your accomplishments and that they’d be taken away if anyone found out you “really” don’t know what you’re talking about? Chances are you’ve experienced Imposter Syndrome. And you’re NOT alone! Studies show that two-thirds of women have experienced Imposter Syndrome at work in the last 12-months. And it’s HOLDING US BACK! The good news is you CAN outsmart the Imposter Syndrome! This FREE Guide outlines the Top 5 Strategies used by Australia’s leading businesswomen to overcome Imposter Syndrome and create their dream businesses. Based on a study over the past 20 years interviewing successful women inducted into the Businesswomen’s Hall of Fame, this Guide shows 5 specific ways you can:
  • Boost your confidence, even in difficult situations
  • Stay aligned with your purpose and passion and still be successful
  • Take action that gets results, even if you feel uncomfortable or unsure

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Do I Have a Tipping Point Business?

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eBooks, Freebies

A Tipping Point is the moment when a series of small changes creates a BIG change. Things cross a threshold and move to a whole new level that’s COMPLETELY different to the way it was before. And, it usually happens quickly. Sometimes, in an instant. Like the moment water boils. Or when a flame ignites. And businesses have Tipping Points too.  
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Breaking Through

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eBooks, Freebies

We LOVE the Breaking Through eBook because it’s filled with relevant, real-world advice from some of Australia’s most amazing businesswomen. Breaking Through explores the surprising key habit that’s scientifically proven to lead to more breakthroughs and business success (and it’s often a bigger challenge for women to do than men). And the case studies featuring women from the Australian Businesswomen’s Hall of Fame are awesome! Discover the single most important habit you need to really break through in your business.
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Free Webinars

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Making It Webinar


The Making It Webinar shares results of a 16-year review of 160 highly successful female entrepreneurs to reveal the one thing high achievers consistently do to stay focused and rise to the top – in any industry and in any economy. This is also the same thing people like Richard Branson and Oprah Winfrey consistently use to achieve their success… and the best thing is – this training is FREE! Learn how you can follow the lead of people like Sir Richard Branson, Oprah Winfrey and 160 of Australia's top business women, by finding a mentor to help you grow your business, get focused and achieve your vision. During the training you will learn:
  • What to look for in a mentor
  • How to find the best mentor for you
  • How to get the most of out of your relationship with your mentor
  • How to know if a mentor is right for you
Are you experiencing any of these scenarios?
  • You're finding your focus is split across what feels like too many areas and it's a challenge know what to prioritise
  • You're currently spending more time working IN your business, rather than working ON your business
  • Your business is in a growth phase
  • You don't have a business plan and/or a clear vision and goals for your business
  • You do have a business plan but it doesn't reflect your vision or you don't really use it as a valuable tool for you business, other than keeping it in your drawer for your bank manager
  • You're at the stage where you need new connections and a bigger network
  • You need help hiring, managing and growing your team
  • You need more sales and customers
  • You want to take your business to the next level, whether that be moving your fledgling business out of the spare room in your house or making the leap from a small to medium-sized business
  • Your financial systems are not keeping up with what you need and you want to more effectively manage and understand your cash flow, balance sheet and profit/loss
  • You're feeling overwhelmed and isolated and could really do with the wise counsel of someone who's already 'been there and done that'
If you can relate to any of these scenarios, now may be the perfect time for you to find a mentor. Learn more at the Making It webinar.
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More Free Webinars

How I Got Started Webinar

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Her Business

Life as a startup can be a roller-coaster ride. But, you don’t have to ride it alone. Thousands of Australians start businesses every day, for many different reasons. But, starting is just a small part of the journey. What does it take to make a great business? What challenges will you need to overcome and how do you stay true to your purpose in the face of difficulties? Plus, how can the right technology get your small business on the right track to success, faster?

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How to Succeed with Email Marketing Webinar

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Her Business

If your inbox is exploding with more emails than you can read, you’re not alone. That’s EXACTLY what your customers are experiencing too! So, how can you get your emails opened and, more importantly READ and CLICKED ON, when there are so many others competing for your ideal customer’s attention?

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