Every time I’ve had a breakthrough in my business it’s been because of a new learning or insight. I’m an absolute believer in the power of learning and so I wanted to make sure you had access to FREE training resources you could dive right into. Because I know you want to stay informed, inspired and equipped to deal with all the changes and challenges that come your way as a business owner.

So, these “Freebies” are yours, as our gift. Enjoy! — Suzi Dafnis, CEO – HerBusiness

Free Cheat Sheets

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The 7 Steps To Creating Your Client Avatar Checklist

Getting clear on your ideal client is one of THE most important things you can do to improve the results of your marketing. And one of the best ways to get that clarity is to create a Client Avatar. We love this information-packed Checklist because it gives you the step-by-step process you need to follow when creating your Ideal Client Avatar.

It’s impossible for you to reach your clients without first figuring out exactly who your ideal client is. This 7-step guide will show you how to create your ideal client avatar – that is, your realistic, ideal client. Our audiences are so over-marketed to that they tune out at generic and general messages. Therefore it is crucial to know exactly who your client is, and how to target a message to them. This guide will help you to understand exactly what messages will gain the attention, interest and engagement of your ideal clients.

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More Free Cheat Sheets

5 Tips To Creating a Magnificent Manifesto

Learn what a manifesto is, why some of the best manifesto examples come from the business world, and how to use a manifesto to very specifically separate you from the competition. This 5-tip guide will help you create an attention-grabbing manifesto that is certain to get people talking about you and your business. Best of all, it’s easy to follow and easy for YOU to put into action.


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The Content Octagon Framework

In basic terms, the Content Octagon is a summary of the content “universe” as we see it. It sums up all the big things you need to think about to develop a holistic and effective content strategy. This guide will show you how by knowing your Content Octagon, you can cut through all the confusion and immediately see what needs doing, what’s important, what’s not important and where your greatest areas of opportunity and action reside.


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5 Core Content Ideas You Are Already Sitting On But Maybe Didn’t Know You Had

Do you want to find and capture your best content ideas? Well there’s a good chance that you’re already sitting on gold ideas in your head that you haven’t yet packaged as good content. This cheat sheet will light up some content ideas that you may already have in your life, as well as show you how to turn these into something that tells your story, shows your authority and connects you to your ideal client.


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Free eBooks

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Do I Have a Tipping Point Business?

A Tipping Point is the moment when a series of small changes creates a BIG change. Things cross a threshold and move to a whole new level that’s COMPLETELY different to the way it was before.

And, it usually happens quickly. Sometimes, in an instant. Like the moment water boils. Or when a flame ignites.

And businesses have Tipping Points too.

This is when your results REALLY gain momentum. And your income, impact AND success start to accelerate WAY beyond anything you’ve experienced in your business so far.

To discover if you have a Tipping Point business, get Your FREE Handbook Here

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More Free eBooks

Breaking Through

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eBooks, Freebies

We LOVE the Breaking Through eBook because it’s filled with relevant, real-world advice from some of Australia’s most amazing businesswomen. Breaking Through explores the surprising key habit that’s scientifically proven to lead to more breakthroughs and business success (and it’s often a bigger challenge for women to do than men). And the case studies featuring women from the Australian Businesswomen’s Hall of Fame are awesome!

Discover the single most important habit you need to really break through in your business. When we asked the women in our Businesswomen’s Hall of Fame about success, it turned out that they all shared one trait. One crucial habit, that you can start developing TODAY to break through in your business (and your personal life). This vital habit is scientifically linked to better business performance. This eBook contains over 90 success strategies from the 2016 Businesswomen’s Hall of Fame inductees. Breaking Through was our most popular eBook for 2016, with Australia’s leading businesswomen sharing their best-kept secrets, and divulging how to develop a special business habit that will change the way you look at things forever. This is a powerful story…and one that impacts women in the business world all over. Read this eBook to empower yourself with the habits needed to succeed in your business.

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Making It

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eBooks, Freebies

REVEALED: The ONE THING Australia’s Top Businesswomen Do To Stay Focused and Successful What if you could find out the ONE THING that Australia’s top businesswomen do to focus and succeed? A 16-year-review of 160 of Australia’s most successful female entrepreneurs found that there was one attribute to success mentioned over and over again. Globally recognised business leaders such as Oprah Winfrey and Richard Branson all credit this ONE THING as being crucial for “making it” in business and in life. The “Making It” eBook is the missing piece of the puzzle between you and business success. Don’t just dream about the idea of ‘making it’; let those who have travelled the path before show you the way. Learn the one thing many of the Australian Businesswomen’s Hall of Fame inductees listed as being crucial to their success, and how to utilise this ‘one thing’ through tried and tested methods; so that you too can experience the success you deserve.

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Breakthrough Momentum

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eBooks, Freebies, Her Business

For the past 19 years HerBusiness has recognised and profiled Australia’s leading female entrepreneurs through the Businesswomen’s Hall of Fame.

Over that time, over 215 women have been inducted into the Hall of Fame – some quiet achievers; others high pro le leaders of industry; some emerging entrepreneurs and small business owners; others the champions of the community sector. Each one is an inspiration to women in business everywhere.

Telling the stories of these amazing women inspires and encourages other women to pursue their passion, follow their instincts and create the business and life they love.

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Free Webinars

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How to Successfully Cross the Tipping Point

“How To Successfully Cross The Tipping Point” is a 90-minute online training that shows you the 8 Growth Zones you need to address in your business to successfully make the leap in your business from where you are now to where you want to go.

This FREE online training gives you a practical framework to avoid getting stuck in the common ruts that can prevent you from moving forward.

Click Here To Get Access To Your FREE Online Training Now

Here’s what you’ll learn during our time together:

  • How you can build the momentum you need to cross the Tipping Point
  • What the 4 types of businesses are and how to tell which one you have (Here’s a hint: only 1 of these business types can actually cross the Tipping Point)
  • The most important thing you need to overcome in your business right now to avoid (or move out of) The Stuck Point
  • And what you need to do on the other side of the Tipping Point to stay on track and maintain momentum

There are a couple of dates to choose from, so you can find one that suits your schedule..

All you have to do is go here to choose the time that suits you best

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The Un-Selling Secret

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You’re doing so many things right.

You’ve worked hard to create an awesome product.

And when you get a customer, they really LOVE what you do.


Not enough people know about you.

And it feels like such a struggle to get new customers.

That can be so demoralising, especially when you’re putting as much into your business as you are.

You have a nagging feeling that “something” is missing.

That if you could just make a few tweaks, the sales would flow.

And maybe, right now, you’re wracking your brain wondering what else you have to do to get the results you want.

If that sounds like you – you’re not alone.

I’ve been in your shoes.

I found that even though I had developed a world-class product, “selling” was still a challenge for me… that is, until I discovered a step-by-step system that did the selling for me.

Once I learned this process, it was a complete game-changer for my business.

Sales were reliable… and predictable… and didn’t rely on me doing all the hard work.

I could finally get on with delivering a great product, knowing I had a steady stream of wonderful customers coming through.

I’d love to share this process with you.

I’m hosting a FREE webinar on Monday, 7 November (next week), along with Michelle Falzon, the marketing expert who helped us put this system in place, called “The Un-Selling Secret.”

And we’re going to share with you the actual step-by-step process for three (3) proven systems you can create to do the selling for you… whether you sell high-end services, mid range products, or even low-priced/high volume e-commerce products.

Places are limited, so go ahead and claim your place now.

All you have to do is click the link here to register.

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Making It Webinar

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Freebies, Her Business

The Making It Webinar shares results of a 16-year review of 160 highly successful female entrepreneurs to reveal the one thing high achievers consistently do to stay focused and rise to the top – in any industry and in any economy.

This is also the same thing people like Richard Branson and Oprah Winfrey consistently use to achieve their success… and the best thing is – this training is FREE!

Learn how you can follow the lead of people like Sir Richard Branson, Oprah Winfrey and 160 of Australia’s top business women, by finding a mentor to help you grow your business, get focused and achieve your vision.

During the training you will learn:

  • What to look for in a mentor
  • How to find the best mentor for you
  • How to get the most of out of your relationship with your mentor
  • How to know if a mentor is right for you

Are you experiencing any of these scenarios?

  • You’re finding your focus is split across what feels like too many areas and it’s a challenge know what to prioritise
  • You’re currently spending more time working IN your business, rather than working ON your business
  • Your business is in a growth phase
  • You don’t have a business plan and/or a clear vision and goals for your business
  • You do have a business plan but it doesn’t reflect your vision or you don’t really use it as a valuable tool for you business, other than keeping it in your drawer for your bank manager
  • You’re at the stage where you need new connections and a bigger network
  • You need help hiring, managing and growing your team
  • You need more sales and customers
  • You want to take your business to the next level, whether that be moving your fledgling business out of the spare room in your house or making the leap from a small to medium-sized business
  • Your financial systems are not keeping up with what you need and you want to more effectively manage and understand your cash flow, balance sheet and profit/loss
  • You’re feeling overwhelmed and isolated and could really do with the wise counsel of someone who’s already ‘been there and done that’

If you can relate to any of these scenarios, now may be the perfect time for you to find a mentor.

Learn more at the How to Find an Ideal Mentor training.

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