Although most businesses believe public relations is important, PR is still an obscure concept for many.
The question often asked is: how will public relations help me take my business to the next level?
Here are my top seven ways that PR adds value to a business.
- Increase visibility of your products and services.
Every organisation has amazing stories to tell – whether they are how you started the business, how your services assist clients or where your products fit in with the latest consumer trends. Through techniques such as media coverage and social media engagement, PR helps you to get those stories in front of your target market and increase visibility of your products or services.
- Personalise your brand.
PR helps not only to tell your stories, but also to link these stories with your brand’s core messaging. As such, it gives your organisation a voice and paints a picture of what you stand for.
- Raise your profile.
Want to become the go-to organisation in your field? For that to happen, you need to build your credibility and bring your expertise and knowledge into the limelight. That’s exactly what PR does for you with tools including media articles, blogs, speaking engagements, social media interactions and more. Doing so, it helps to raise your profile and position you as an expert in your industry.
- Build strong relationships.
Public relations isn’t simply about broadcasting your messages. It’s about connecting with your ideal customers or clients in a way that informs and engages them with your brand. This two-way communication is done on an ongoing basis, which helps your organisation to build strong and ongoing relationships with the people that matter.
- Manage your reputation.
Issues can happen. But if you’re prepared for them and react promptly, the potential damage can be kept to a bare minimum.
Preparing your spokespeople for interviews, developing brand-aligned key messages, monitoring media coverage and responding to negative comments are all PR activities that help you manage and maintain your good reputation.
- Assist with your sales process.
By creating greater awareness and building a positive attitude towards your brand, PR puts you in a favourable position which can influence your lead generation. As such, PR becomes one of the many cogs in your sales wheel!
- Add value to your own clients.
Last, but not least, by integrating your own clients into your PR activities – through client case studies, for example – you’re also putting them in the spotlight. It’s a win-win situation!
If you’re keen to learn more about how PR can add value to your business, get in touch with CP Communications. We’d love to hear from you.