Virtual PR Consultant, Candice Meisels started her own boutique agency, Candice Meisels PR, to help small businesses and start-ups get media coverage. She also started The PR Circle, an educational subscription service to provide her instructions, tools and support... read more
A media-savvy entrepreneur knows the key to PR is to build relationships with their desired audience to establish a good reputation for their new operation. However, when their start-up is so new — it has no reputation whatsoever — then... read more
January is generally a slow month for many businesses, which makes it the perfect time to strategise for the year ahead. While planning your sales, service or new product goals, add in some time to do a publicity audit... read more
So many articles and commentators are now saying the influx of social media platforms and content marketing mean the death of PR, but this is so far from the truth. In fact, social media and content marketing are actually... read more
When news broke about the horrific incident at Dreamworld last month in which four people died, it felt like the whole country had gone into shock. We had all been to the Queensland theme parks at some point in... read more
As a small business owner, there is nothing more exciting than the promise a great PR opportunity brings. The combination of the nerves you feel when being interviewed by a journalist and the knowledge that the result of that... read more
The year that saw Michelle Payne become the first female jockey to win the Melbourne Cup, another change of Prime Minister and an Australian competitor in Eurovision is drawing to a close and a little PR planning now will... read more
I know you’re not supposed to talk about politics in polite conversation and since I know only a little about lots of sports I probably shouldn’t talk about that too much either, however I think the sporting and political... read more
The end of 2014 is nigh and life for you right now is probably full of parties, shopping and organising how you’re going to spend your down time doing not much at all. I think one of the best... read more
The (very) grey area where media and politics collide is always something that gets my attention. I love watching any new TV show that delves into this topic so I was excited when Party Tricks launched last week. Channel... read more
As people become more familiar with social media, they can use this ‘free’ form of marketing to generate awareness for their business. I put ‘free’ in inverted commas because it does have a cost – your time. I have... read more
The Book Readers Appreciation Group (B.R.A.G.), an “independent, broad-based and reader-centric source to advise the public which books merit the investment of their time and money,” is a company dedicated to the advancement of self-published digital books. As B.R.A.G.... read more
