Publicity and PR Articles

PR for Start-Ups

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A media-savvy entrepreneur knows the key to PR is to build relationships with their desired audience to establish a good reputation for their new operation. However, when their start-up is so new — it has no reputation whatsoever — then... read more

The evolution of PR

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So many articles and commentators are now saying the influx of social media platforms and content marketing mean the death of PR, but this is so far from the truth. In fact, social media and content marketing are actually... read more