Achieving mainstream media coverage is an effective way of reaching a broad range of people all at once. There’s not a lot that can compete with a two-page spread in BRW or a slot on a morning show. But... read more
When looking to gain media coverage for your business, many people often don’t look past the major media publications, such as newspapers, magazines and online news sites. However, did you know there is another avenue to gain media coverage... read more
Although most businesses believe public relations is important, PR is still an obscure concept for many. The question often asked is: how will public relations help me take my business to the next level? Here are my top... read more
By positioning yourself as an expert in your field, you are likely to get noticed by the media and gain more media coverage. This will increase your chances of being seen by the right people and may lead to... read more
Do you have an appointed media spokesperson? An important part of every business’ public relations strategy is to assign a media spokesperson. This person should feel comfortable speaking in front of the media and be able to build your... read more
Do you have an appointed media spokesperson? An important part of every business’ public relations strategy is to assign a media spokesperson. This person should feel comfortable speaking in front of the media and be able to build your... read more
Networking is one of the most important marketing tools for yourself and your business. Networking is one of the best ways to gain new clients, customers or connections in your industry and the business community. Networking isnt just about... read more
In order to learn from your mistakes, you must first make them… or should it be, in order to learn from your mistakes, you must first Google them? The mistakes that PR pros make are a popular topic, but... read more
We all know that industry events are a great way to build your brand. But there are so many ways you can incorporate events into your PR and marketing strategy. It’s time to be creative in the way you... read more
Most people live by their own morals and ethics and we all have our own beliefs as to what is right and wrong in life. However, it seems that when it comes to social media and having an online... read more
2010 may have been the year you dipped your toe in social media but 2011 can be the year you take the plunge to really take advantage of the different social networking platforms that can boost your business’s public... read more
