Make it a great New Financial year by making these simple, low cost marketing resolutions.
The start of a new calendar year is a great time to make personal resolutions. Joining a gym or making changes to your lifestyle tend to be the most popular decisions. The start of a new financial year is a great time to make businesses resolutions that will impact on the way you operate. Don’t know where to start? Why not start with a review of your current marketing strategies.
Here’s five easy and economic ways to add zing to your marketing this financial year!
Social Media.
It’s now a lot easier to keep in contact with your current and prospective clients.E-mail, Twitter and Facebook are a great way to communicate with your followers.
Regular newsletters, tweets and updates will ensure your business is front of mind with your client base. Social media means you can quickly promote discounts, new products, sales wins and general business news. Special offers that encourage your clients to “Re-post” to their friends opens up new customers to you – at no cost!
Website.
Your website is a valuable member of your sales team. For many prospective clients, it is the first contact they have with your business.
Information on your website should be updated regularly so that current and prospective clients are motivated to click on and see what’s new. A fast and low cost way to re-vamp your website is to update the text. Get a marketing consultant to help here. You’ll save time and increase the effectiveness of your site.
Sales Lead.
Every new enquiry your business receives should be met with, “How did you hear about us?”
Marketing budgets are not limitless. You must constantly review which advertising and promotional activities are bringing in the leads.
Don’t forget to drill down on your data to see which leads convert to sales. It is much better to focus your marketing dollars on activities that bring in leads that convert to sales rather than those that bring in a bunch of tyre kickers.
Public Relations.
There is no point in your business having a great service or product if nobody knows about it.
One of the best ways get your message across is through PR. Editorial consisting of a third parties endorsement is considered to be more credible than advertising. Put together an e-mail list of the key opinion leaders in your industry and contacts at the publications your clients read.
Use this list to communicate newsworthy information about your business ie. new product releases, significant sales wins or your expert tips.
Expert Profile.
Build your profile as an expert in your industry by offering your services as a speaker at trade shows, local business networking meetings or by holding your own seminar. Once you get your name known media and industry groups will come to you when they want expert commentary.
