Since the Social Media for Small Business podcast launched in October 2011, the series has seen 50 guests join co-hosts Suzi Dafnis and Cat Matson to provide small businesses with useful tips and strategies for making the most of social media. Recently, the series celebrated episode #50 with guest presenter, Problogger’s Darren Rowse (Listen to the 50th episode here). Each month, thousands of small business owners (from Australia and overseas) listen in to hear the podcast.
Episodes have featured top Australian and international talent in the social media field and we’ve tracked the episodes listeners have tuned in to most.
Here are eleven of your favourite episodes:
- Marketing on a Shoestring Budget with Social Media.
Cameron Parker had a zero-dollar marketing budget for his business. Two and a half years later, Cameron is the proud owner of a multimillion-dollar online site called BlackMilk Clothing. Learn how Cameron created and expanded his online site using social media.
- Instagram – Share your business story in pictures.
Instagram is a photo sharing application that can greatly benefit your small business. It’s a way of telling a story using images instead of words. Join us with Brooke Simmons from Pursuit Communications and find out the power of Instagram.
- Building a Business Out of a Blog.
Nikki Parkinson of stylingyou.com.au turned her online blog into its own business. Do you want to monetise your blog? Find out how Nikki got started and how you can to.
- QR Codes for Small Business.
Did you know QR codes encourage engagement with clients and prospective clients? How much do you really know about QR codes? Join us with Aliza Sherman from YourDigitalDiva.com to learn tips on how use a QR code to benefit your business.
- When Not to Use Social Media.
Sometimes social media isn’t the best route to take. In fact, the wrong use of social media can result in wasted time and money. Join us with Cat Matson and find out when you should not be using social media.
- How to Build an Engaged Facebook Community.
Lorna Jane went from 0 to 350,000 Facebook fans within eighteen months. Listen to a podcast with Sam Zivot from Lorna Jane to find out how to build an engaged community on Facebook.
- LinkedIn for Small Business: How to Leverage the World’s Largest Professional Network.
A LinkedIn profile is a vital tool for networking and having a business. Are you found in searches? Join us with Jo Saunders of Wildlife Social Marketing to learn how to set up your profile to maximise effectiveness.
- Pinterest Power: Market Your Business and Sell Your Products on the World’s Hottest Social Network.
Pinterest is growing enormously and quickly in social media. Listen to a podcast with Karen Lacey, the co-author of Pinterest Power, and find out how Pinterest will enhance your business.
- Google+ for Small Business: Why Your Presence on Google Matters.
Do you have Google +? It’s more than just a social network. It’s essential for small businesses to have a presence on Google +. Listen with Edmund Pelgen from Traffika to find out why.
- Gamification and Small Business: Tips to Increase Employee Productivity at Work.
What do games and business have in common? They both have similar objectives, such as loyalty, engagement, and productivity. How does this benefit your business? Join us with Dr. Jason Fox, author of Game On and learn how to use games to execute ideas and accelerate innovation.
- How to Use Twitter to Build Networks.
Twitter has many great uses including current news and events. How does 140 characters rely a lasting relationship? Join us with guest Alycia Edgar from Business Performace HQ to learn more.
The Social Media for Small Business series is available on iTunes (both in Australia and the USA) and all episodes (along with show notes and resources) are posted on the Australian Businesswomen’s Network website. Click here to subscribe on iTunes. Click here to see all past episodes. This post was co-authored by Morgan Felt. Morgan is currently completing a communications internship at the Australian Businesswomen’s Network. She studies Public Relations and Writing Arts. She is completing her Bachelor Degree at Rowan University in Glassboro N.J.
