There’s a question your potential customers are asking about you… but they’re not typing it into Google anymore. They’re asking AI search engines like ChatGPT, Gemini, and Perplexity. People are asking things like: “Who are the best business coaches... read more
Here is something I see constantly among small business owners. They find a new marketing strategy. They commit to it, genuinely, with real effort and intention, and show up consistently for a few weeks. And then… …the conversions are... read more
Why Your Business Story Needs to Evolve as You Grow There’s a moment in business that can feel hard to name. On paper, things are working. Revenue is steady. Your reputation is growing. You’ve likely moved beyond the early... read more
Your business has evolved. You’re more experienced. You’re charging more. You’re working with better clients. You’re clearer on your positioning. But your brand? It might still be stuck in an earlier version of your business. For women in professional... read more
A Quiet Question Many Established Business Owners Ask There’s a point in many businesses where nothing is wrong — and yet, something doesn’t feel right. The business is working. Clients are there. Revenue is coming in. But behind the... read more
When it comes to leading a business, visibility matters. Not for the sake of being seen — but because your leadership creates momentum, inspires your team, builds trust with potential clients, and opens doors to new opportunities. Yet for... read more
So many women business owners tell me the same thing: “I know my stuff. I just don’t feel confident showing up.” Whether it’s a webinar, podcast, presentation, or even social content, the issue isn’t a lack of expertise. It’s... read more
When people think of lawyers, they don’t usually think of memberships, webinars, podcasts, or leveraged online education. But Amanda Farmer has built a business that challenges the traditional legal model — and proves what’s possible when you design a... read more
(Want to dive deeper into the psychology behind marketing? Click here to listen to the full podcast episode!) Persuasion is a skill that shows up everywhere in life. Whether you’re a business owner, a leader, or someone looking to... read more
What happens when you step away from your desk, close your laptop, and trade your office chair for a rugged, breathtaking trail in Greece? You think bigger. You breathe deeper. You see possibilities you might have missed while staring... read more
Mhmm. You read that right. I cried meeting my Peloton instructor in person when I was in NYC. This is moderately embarrassing and more than a little vulnerable to share, but who cares – I know you won’t judge... read more
Recently, I had the opportunity to sit down with the incredible Natasha Buttler of Boost Marketing Services to talk about a topic oh-so-close to my heart: marketing. Specifically, we chatted about how to effectively market on a shoestring budget... read more
