What are your goals? Who is your audience? What is your Capacity? What is your commitment? Tune in to Aliza Sherman (AKA The Digital Marketer) as she presents at the Blog World Expo in California. Loading this <a href="http://www.yubby.com/" mce_href="http://www.yubby.com/">Yubby.com</a> video widget. Some highlights from her presentation: To keep your social media sites alive you need to post regularly. Popularity has nothing to do with quantity – it has more to do with quality. If you’re posting once a week and people love what you say, then people will wait for yoru posts. It’s about that more than about more regular posting. Blathering on constantly doesn’t mean success. Social Media Overload — There’s constantly something new by way of networks – but which ones are important to know about? YouTube is hugely popular, but maybe Vimeo is more suitable (and less cluttered) and a great place to host your video.
- Ustream.tv – Live Streaming
- YouTube – you upload your video
- Seesmic Video – a Video microblog
Social media starting with blogging. Blogging turned a static website into an interactive environment – there was now a social aspect allowing people to comment on each others comments. As a marketer to have a loyal community of marketers is very powerful word of mouth. A blog post can be your opinion, but doesn’t have to be meaningful opinions – it can be something you’ve read that you want to comment on, a link to another blogger’s post, a review, about your products or services, but more likely it’s an opinion piece that reveals who you are. Aliza Sherman’s Tips:
- Become a resource – connect people to items of interest
- Microblog – it’s easier than blogging and faster
- Only commit to the networks you can actively participate in
TODAY’S POST Take a look at this presentation by Aliza Sherman. We think she’s great.
