I’m a marketer, and I’m always looking to see what’s new and relevant to me and to my business. I’m also an avid reader. Whether it’s ebooks, paper books, audio books, I’m lapping up new content and information via... read more
In his newest book Linchpin – Are You Indispensible? marketer Seth Godin asks: What is your superpower? (He explains that your superpower is not your USP, it’s not your ‘strength’ or your ‘core competence’, it’s that about you that... read more
I’m a marketer, and I’m always looking to see what’s new and relevant to me and to my business. I’m also an avid reader. Whether it’s ebooks, paper books, audio books, I’m lapping up new content and information via... read more
Leading up to the launch of a new site, I’m researching everything about the power of social media. Before I catapulted myself into the Twitterverse, I confess I cynically suspected it would be full of people updating me about... read more
Day 1 at the South by South West festival and Aussie Darren Rowse (@problogger and problogger.net) took the Day Stage to talk about his book (which is about to be released in 2nd edition) and gave some great tips... read more
Many people often think they need to establish a ‘formal’ mentoring relationship in order to receive the benefits. But I often find mentoring … and the benefits that come with it … can be a bit more organic. A... read more
Your brain is a powerhouse! It requires a large amount of fuel in order to keep it functioning at it’s peak all day long. Stress, poor diet, deadlines and a lack of fresh air can all compromise your brain... read more
Is coaching simply another modern buzzword or it is something worthwhile and enduring? Looking at the increasing number of individuals and organisations using coaching, is proof that it is an effective tool that is here to stay. Coaching is... read more
How often do we sit and think about how symbols, pictures and taglines affect our brand? Conversely how aware are we of the effect on us of our favourite brands’ symbols and other visual identity references? Are you a... read more
We asked our community this question for the current issue of our Women in Business eNewsletter. A compilation of these answers was published for our community of women across Australia to learn from. Click here to read our current... read more
So you have waded your way through the interviewing and selection process and BINGO! You have found the perfect person for your role! They have the skills and experience and above all you think they make a great with... read more
Have you buried your head in the sand when it comes to your business financials? Do you know where your money is being spent and how much money you have earned? Or do you simply get your books done... read more
