I’m a fan of real-time communication. Synchronistic communication refers to live communication through social media.And, unlike a Facebook post or blog comments where someone can add a response that I will see later, synchronistic communications with social platforms allow a real-time communication experience. One person who does synchronistic communication very well is the author of Rich Dad Poor Dad, Robert Kiyosaki. Obviously, he has a huge following, but he doesn’t do as many seminars as he did in the past. But what he’ll do (usually once a month) is set up a live Facebook chat and answer questions. Here’s some ways that you can use this type of communication in your business:
Live Online Chats
You could schedule a live chat (at a particular date and time that you pre-promote to your clients) on Facebook and invite people to join the conversation. Or you could try Google+ hangout and do a live video chat with some of your customers. At the Australian Businesswomen’s Network, we integrate a live Twitter stream with our webinars. So, while attendees of the webinars can’t see each other they can network and share knowledge, live during the events. We also use the webinar platform GotoMeeting for virtual meetings. The chat function, combined with the audio and visuals makes for a meeting as interactive and effective as a face-to-face one.
Streaming Video
For the very brave, you could use a site like LiveStream and actually stream yourself live over the Internet. Those watching have access to a chat box to comment as you present. I did just that last year and, were it not for all the video experience I’d had with our In her Shoes and The Venture series, I think I’d have flopped. I actually found it quite exciting and fun. A word of caution: There’s no editing, so it’s not for the faint-hearted. Live video streaming is not for everyone, but I encourage you to at least try a live chat. You never know who might join the conversation! Being an online organisation, we don’t often get to see and hear our clients. So, using the opportunities of synchronistic communication allows us the opportunity to have great conversations and to share knowledge. Have you tried any of these methods?
