In a new interview, Facebook specialist Loren Bartley of social media consultancy, Impactiv8, we learn that companies should not be asking “What do I want to tell my customers?” but rather “What do my customers want to know?” There are over one billion people worldwide using Facebook. In Australia alone, 2/3 of the population over the age of 13 is active on Facebook. Facebook has become first thing people check when they wake up, and the last thing they look at before they go to sleep.
Lets face it. Facebook is king when it comes to social networks.
We can potentially use Facebook to reach those interested in our products and business. Facebook is an incredible marketing tool that is especially important to small businesses who don’t have much time or money. Facebook can be used to build awareness for a product and get potential customers. It sounds simple, yet so many people struggle to get the results they are looking for. The problem is that many people don’t know how to use Facebook effectively. Social Media for Small Business podcast hosts Suzi Dafnis and Cat Matson recently interviewed Facebook specialist Loren Bartley, where she shares tips on how to increase your likes on Facebook, plus the elements of the “perfect” Facebook post..
Listen to this interview with Loren Bartley to learn:
- How you can use Facebook to build awareness for your product
- Why Facebook isn’t about broadcasting sales messages
- Why you need both pictures and texts on Facebook
- How to reach a segmented audience
- Why we need people to share posts
- The importance of ads on Facebook
- Effective vs ineffective ways to use the social network
- How to respond to Facebook posts
- Why you need to keep up with your Facebook
Facebook has the potential to play a major role in your small business. Take the time to learn how to use it effectively. Click here to listen to the interview now.
This post was co-authored by Morgan Felt. Morgan is currently completing a communications internship at the Australian Businesswomen’s Network. She studies Public Relations and Writing Arts. She is completing her Bachelor Degree at Rowan University in Glassboro N.J.