Have you ever thought of using the Internet to sell your products or services?
Many small businesses are using websites on the internet to promote their wares to potential customers all over the world. Not only do you get global attention for your business but the Internet can also enable you to:
- Promote your products and services to a wide audience;
- Provide a professional image to potential clients; Reduce administration and turn around time on orders by allowing customers to purchase your products by credit card directly from your web page;
- Direct sales or product enquiries to your website;
- Use the website as a polished marketing tool for providing information about your company;
- Gather information about your clients by using ASP forms, allowing users to type and submit information directly from the web page.
You can also use this feature to develop Marketing Lists and conduct research on your products.
Websites need to be promoted through standard media channels such as print advertising and radio, so that your existing and potential clients know how to find you on the Internet.
Once your clients have found you, you have to keep their interest and provide an image that fits with your company. A great way to do this is to have a page that is regularly updated with news items or specials. You can then send an e-mail to all your clients with a hyperlink to the website in the message. All your client has to do is click on the link and they will be taken to your News or Specials page on the Internet.
