In this Social Media for Small Business podcast, Australian author and indigenous spokesperson Dr Anita Heiss discusses her new book and how she utilises social media as a marketing tool and the important role it has in connecting people no matter where they are. Anita shares how social media has become a huge part of marketing her new book, Tiddas. Allowing her to connect with her readers on a different level and the opportunity of getting instant feedback.
If you utilise social media as a marketing strategy, Anita states it is your responsibility to give value to what you are posting and not to waste you audiences’ time.
Being named one the “top 20 women shaking things up on twitter”, Anita comments about her newest title stating to make a change in your industry you need to shake things up. The importance of being a creative disrupter and sharing new ideas is the key to making a difference. Anita states that her favourite social media platform is Twitter. She believes that Twitter and using hash tags “provides a capacity to be inclusive for everyone” who cannot attend your event. Anita likes how twitter allows you to reach out to your audience minimally and swiftly.
Listen to this Social Media for Small Business Podcast to learn:
- How social media brings a strong relationship with your costumers and is a great marketing strategy
- Learn how social media, especially Twitter brings instant feedback from your audience
- The importance of “shaking things up” and being a creative disrupter in your industry to make a substantial positive change
- The empowering definition of “Tiddas” and the significance of the language we use in all platforms in life
To listen to this podcast, click here. This post was co-authored by Grace Anne Sillano. Grace Anne is currently completing her internship at the Australian Businesswomen’s Network. She is studying Bachelor of Arts in Advertising at the University of Oregon in Eugene, Oregon.