So, you’ve been trying to make your product new and exciting, and haven’t seen the results you’ve been looking for. You start wondering what you’re doing wrong. Is it the marketing? Is your product exciting enough? Are your competitors creating better products?
According to author Jay Baer, you might just be asking the wrong questions.
To win in this hyper-competitive business environment, Baer suggests you ask a different question: “How can we help?”
Jay Baer, author of new book Youtility: Why Smart Marketing is About Help, Not Hype, says that nothing cuts through the noise like providing help to those who need it. Contrary to common belief, the key to success is not having an amazing product, but having a useful product.
“To succeed, your prospective customers must consider you a friend. And if, like their friends, you provide them real value, if you practice Youtility rather than simply offer a series of coupons and come-ons, they will reward your company with layontly and advocacy, the same way we reward our friends,” explains Jay Baer.
Join us on 10 July for a free Webinar with Jay Baer and to learn how to transform the relationship between your company and customers.
Jay Baer is our guest on BOOKED for Lunch – Interviews with the world’s leading business book authors and thinkers.
Attend this webinar and learn:
- Three ways to turn your marketing upside down
- The three facets of Youtility
- Keys to mapping customer needs with useful marketing
- Integrating usefulness to your entire customer experience
- Why your marketing should be so good that people would pay for it
- Examples of companies successfully implementing Youtility today
- The six blueprints to create Youtility
Webinar Details
- Date: 10 July 2013
- Time: 12:00pm – 1:00pm AEST
- Price: FREE
- Speaker: Jay Baer
Click here to register now for this event. Can’t make it? Request a recording. Join us and break through the noise and the clutter and grab the attention of your customers by employing a different approach that is reliable, scalable, functional and effective. BOOKED for Lunch webinars are free lunch-time webinars that feature best-selling business authors and thinkers. These online events are open to men and women who seek to expand their business education and to be inspired by thought leaders who will present new trends, big ideas and pose thoughtful questions. Learn more here.
