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Your Ideal Client

 
 
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Podcasts

Content Sells Podcast

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Welcome to Episode 02 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon.

In today’s episode we’re talking about the importance of really understanding your audience BEFORE you create your content.

Having a crystal clear picture of your WHO (the ideal clients you want to attract) helps you focus your efforts so you’re not running around creating “one size fits all” content that doesn’t have any impact.

In this episode you’ll learn more about:

  • The philosophy of building your content strategy around your audience
  • How to avoid “marketing blah blah” and create content that gets noticed
  • Why it’s OK to polarise people
  • How to create your ideal client avatar (for B2B and B2C)
  • Why your goal is empathy

Because if you try to say everything to everyone, you end up saying nothing to no-one. In this episode you’ll get the foundations you need to create a client-centred content marketing strategy and be on your way to creating content that sells.

7 Steps to Creating Your Client Avatar Checklist

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About the Hosts

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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    author social links:

  • Facebook
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  • LinkedIn
  • YouTube
  • Blog
  • Website
Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

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    author social links:

  • Facebook
  • Twitter

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Listener Reviews

  • Highly relevant and informative. We are in the process of updating our website and so your episode Design Insights from a Successful Web Designer was tremendously helpful. It highlighted the importance of a number of website design and layout...
    - Frozen in Hobart

  • Chunks of ‘gold’ in every podcast. Having many years of marketing experience under my belt, it is easy to push aside learning content that relates to marketing in favour of other tasks. I am so glad I didn’t. This...
    - LollyMollyMe

  • This podcast really helps. I have been listening to these podcasts since they first came out and am finding them so helpful. If you need to know who your ideal clients are and how to figure that out, then...
    - Cathdev

  • A Podcast Full of Great Content!! I listen to a number of marketing podcasts as marketing has been a steep learning curve for me for a while now. The Content Sells Podcast is in a league of its own!...
    - can’treadfrench

  • This podcast really helps. This podcast is an absolute must for marketers and entrepreneurs wanting to supercharge their sales. Finally someone telling us how to make the most of all our hard work. Can’t wait to put these strategies...
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About herBusiness

Celebrating 25 Years!

HerBusiness (formerly Australian Businesswomen’s Network) is a membership community that provides education, training, resources, mentoring and support for women who want to:

  • Grow their businesses
  • Connect with other business owners and expand their network
  • Learn from world-leading role models and experts
  • Be inspired and encouraged through every stage of their growth, from the startup phase to established business and beyond
  • Create the business and life they love

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