Your Ideal Client

Podcasts


Welcome to Episode 02 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon.

In today’s episode we’re talking about the importance of really understanding your audience BEFORE you create your content.

Having a crystal clear picture of your WHO (the ideal clients you want to attract) helps you focus your efforts so you’re not running around creating “one size fits all” content that doesn’t have any impact.

In this episode you’ll learn more about:

  • The philosophy of building your content strategy around your audience
  • How to avoid “marketing blah blah” and create content that gets noticed
  • Why it’s OK to polarise people
  • How to create your ideal client avatar (for B2B and B2C)
  • Why your goal is empathy

Because if you try to say everything to everyone, you end up saying nothing to no-one. In this episode you’ll get the foundations you need to create a client-centred content marketing strategy and be on your way to creating content that sells.

7 Steps to Creating Your Client Avatar Checklist

About the Hosts

Suzi Dafnis is the CEO at HerBusiness (formerly Australian Businesswomen’s Network) and Chairperson of its Advisory Board. Suzi has been involved with the network since 1995. In 1998, she took over the network from its founder and has since managed and grown the network. She remains its media spokesperson and a champion of...

Communication. Clear. Well thought out. Creatively delivered. Essentially, that’s what we do. As our name suggests, we seek to understand and convey the points of view (or paradigms) that you want to communicate. We have a wealth of experience in a range of communication mediums including film, video, internet, print...