Welcome to Episode 02 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon.
In today’s episode we’re talking about the importance of really understanding your audience BEFORE you create your content.
Having a crystal clear picture of your WHO (the ideal clients you want to attract) helps you focus your efforts so you’re not running around creating “one size fits all” content that doesn’t have any impact.
In this episode you’ll learn more about:
- The philosophy of building your content strategy around your audience
- How to avoid “marketing blah blah” and create content that gets noticed
- Why it’s OK to polarise people
- How to create your ideal client avatar (for B2B and B2C)
- Why your goal is empathy
Because if you try to say everything to everyone, you end up saying nothing to no-one. In this episode you’ll get the foundations you need to create a client-centred content marketing strategy and be on your way to creating content that sells.