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YouTube is the second-largest search engine after Google. It reaches over a billion visitors each month. YouTube is unique in that it can enable small businesses to develop an authentic and engaging voice and speak to its audience on a more personal level not available through other platforms. According to Jason Miles Co-Founder and CEO of Liberty Jane Clothing, a design-driven publisher, many small businesses aren’t capitalising on the marketing potential offered by YouTube. Jason recently spoke to the Australian Businesswoman’s Network about the benefits of integrating YouTube in a business context and why more businesses need to consider how producing video content can encourage more meaningful client relationships.
Listen to this Social Media for Small Business interview with Jason Miles to learn:
- Why a YouTube channel should be considered an asset for business marketing
- What kind of Youtube videos will work well in a business context
- How to make your videos stand out from the crowd
- How to create strong relationships between your brand and your audience through a video platform
- How to use YouTube videos to reach potential clients and not just a mass audience
According to Miles, YouTube is an under-utilised marketing tool for small businesses. Listen to hear how your company can stand apart from the competition and benefit from the inexpensive online traffic that YouTube can provide.
“People don’t do it, and it’s surprising. And that means that the cost per click is really cheap, because there’s no competition.”- Jason Miles.
