Congratulations to the winners of the recent What’s In A Name? competition. The entries demonstrated the great creativity and passion behind the naming of some of Australia’s inspiring startups. The competition asked business owners the story behind their business name. The first prize winner (name and company) receives 12 months of Premium Membership plus a $500 design print package from Excite Print, a boutique printing firm owned by member Vivienne Kane.
The winners were judged on the qualities of a great brand.
A great brand:
- describes what you do
- describes how you want to be perceived by customers and suppliers
- clearly identifies your product or service
- is timeless
- is positive
- is memorable
- is visually appealing
- conveys a unique position against others in the market
First prize goes to Janie Bartlett of My Best Friend is a Bag.
My Friend is a Bag sells fashionable work bags online and is stocked in over 53 Australian stores.
When describing how she came up with the name, Janie explained:
“We were brainstorming the role our work bags would play in our customers’ lives — how they would be with them while they battled the reality of a busy working life, they would support them and help them stay organised and would be a combination of beauty, strength and practicality.
We then realised we were describing a best friend and the name My Best Friend is a Bag was born”
When asked about the significance of the name…
“My Best Friend is a Bag has been a really great name for a new Business Bag Company. It stands out from the crowd, gets a chuckle when heard for the first time and best of all, get’s remembered.”
Janie will receive 12 months Premium Membership with the Australian Businesswomen’s Network (valued at $590) plus a $500 Print and Design Package from Excite Print. The design package includes 500 full colour business cards, a business card design, 250 branded Thank You cards and a bonus design coupon from Excite Print. Total value – over $1,090
We also have 6 books (which we know you’ll love) from our friends at Wiley to give away as consolation prizes to six lucky winners.
The winners are:
Thanks to everyone who participated in the competition. It was inspiring to read the back story behind your brands.
We’ll share your stories here on the website in future posts.