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Shona Mackin is the Chief Engagement Office for Socialface, a company that puts the business in social media.
Listen to this the Social Media for Small Business podcast with Shona Mackin to learn:
- What she means by ‘consumer behaviour’ and why it is so important in the social media context
- About a report that states that consumers prefer to connect with brands – and the implications for small business owners
- An overview of the main platforms small business owners can use for their social media efforts and which platform is good for what
- The outcomes that we can realistically expect from social media
- When she thinks it’s possible to outsource your social media administration, and when it’s better to be kept in-house
- How we can ‘stay in touch’ with our consumers – and keep understanding what they want as social platforms evolve
- Her favourite social media app
