The crisis for women in business

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Her Business

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Studies have shown that men are more self-assured than women……and yet, we also know that to succeed, confidence matters just as much as competence.What that leads to is a particular crisis for women in business. And it’s in the form of a vast confidence gap that’s keeping many women in smaller businesses, earning less and taking fewer opportunities.It’s an issue that is rarely talked about and we know, from the stories of this year’s Businesswomen’s Hall of Fame, it’s something even highly successful women have had to deal with.Here’s what 2015 Businesswomen’s Hall of Fame inductee. Kate Morris had to say about how to handle knock-backs and failure…

Accept that failure is an essential part of the learning process

Kate Morris, CEO and founder of adorebeauty.com.au, knows better than many how daunting taking action can be. As a 21-year-old starting her own dot-com business in 1999 when e-commerce was in its infancy, with no experience and no collateral, she had a daunting road ahead of her. Kate says…

“Being scared usually means you are pushing yourself outside your comfort zone and that’s always a good thing.”

And it was this philosophy that helped Kate build her Confidence Habit. As she continued to take action, she says she wasn’t put off by all the “no’s” she received… and, importantly, she wasn’t put off by failure either.

“Accept that failure is an essential part of the learning process, and particularly important if you are trying to innovate – if you’re not failing, you’re not trying anything new. Failure is only a bad thing if you beat yourself up about it, rather than taking the lessons from it.”

I am encouraged to hear there are ways to bridge this confidence gap. Starting with getting the right people around you at the right time. To give you access to:

  • A lively, authentic and supportive network of like-minded businesswomen
  • Great mentors
  • Fantastic and empowering business education
  • Regular opportunities to mastermind your business
  • And more…

We’re only able to keep this offer open for a limited time. So, if you resonate with finding your tribe, gaining some much-needed community and practical support… Then come on over and join us! We’d love to welcome you. Oh… and when it comes to confidence… I saw this and LOVED it… and I thought you might too :-)

About the Author

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...