Tara Hunt is the author of The Whuffie Factor: Using the Power of Social Networks to Build Your Business, a breakthrough book on community marketing. It provides the strategic map and specific tactics for success in the new economy and its elusive, lucrative world of online communities.
In this interview she tells us:
- Why she doesn’t believe in personal branding
- Five ways to raise your social capital – the wealth of your company within the online community
- What actions add to and take away from our social capital
- Why women in business need to become more visible in social networks
Tara is an expert in using the tools and the opportunities of the participatory web to succeed.
Enjoy this interview with Tara Hunt.
