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How A Cult Brand Is Built on Community

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Karen Davidson is the great-granddaughter of the Harley Davidson’s co-founder, William Davidson, and has been riding motorcycles since she was nine. Karen officially joined the company in 1989, bringing business experience and a keen eye for fashion design. She... read more

How to Succeed in the New Web Economy

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Tara Hunt is the author of The Whuffie Factor: Using the Power of Social Networks to Build Your Business, a breakthrough book on community marketing. It provides the strategic map and specific tactics for success in the new economy... read more