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There are many business types and industries that social media is ‘obviously’ perfectly suited for. But what about industries that are less-sexy, less interesting, even confronting topics or issues the public don’t like talking about? In this episode our guest talks about how he’s successfully used social media to generate awareness, conversation and action in very tough environments … all with small budgets and limited resources.. Damon Klotz’s interview is full of useful tips and inspiring stories. One great tip is know what you want to say before choosing your social media channel.
Listen to this Social Media for Small Business interview with Damon Klotz to learn:
- Creating as social organisation not just a social position
- Marketing, recruitment, investor relations, booking systems
- Ensure it’s not just a Facebook page but actually impacts the company in many ways
- Who to get your staff the ‘moves like Jagger’ to market the hospital
- Showcasing the humans sides of business
- Creating relevant, human stories
- Facing tough cause-related work and bringing awareness where it can make a big difference
