3 August 2012 – Suzi Dafnis and Cat Matson thrash out the dos and don’ts of social media for small business in a two-part online Social Media Crash Course, starting in less than two weeks, on Thursday 16 August 2012 at 10:30am AEST.
The number of active Facebook users reached 900 million this year. Twitter boasts 340 million tweets per day. Social media is changing the way we communicate. This is as true for small business as it is for individuals in their social lives.
In order to reach their potential, businesses need to utilise these new platforms to communicate with their clients, network, and develop a sense of community.
The Social Media Crash Course covers a wide range of social media. Suzi and Cat work with participants to assess which social media platforms are right for them and provide practical strategies, tools and examples on how to maximise their effectiveness.
“Right now, social media is the single easiest way to leverage technology to grow your business.” Suzi states. “This course is designed to demystify social media and give you a clear course of action.”
Business owners and marketers will build a personal profile for their small business, and learn how to incorporate social media into business operations without becoming a spammer.
“Your customers are using social platforms to look for advice, to source products, to tell you what they want more of and what they don’t like”, Suzi explains. “Knowing how to listen and how to respond is essential if you’re going to do business effectively. Businesses can’t afford to ignore social media. More so, they can’t afford to get it wrong.”
As Account Director at TwoCents Marketing Agency, Cat Matson has a wealth of practical experience in business strategies, marketing and coaching. She works with businesses to explore how they can best utilise social media to connect resources and people and develop their brand.
Suzi Dafnis is director of the Australian Businesswomen’s Network (ABN), a leader in the implementation of new media to enhance their business. Suzi is often asked to speak on social media and how the ABN employs new technologies to provide education and mentoring to small business.
This course is run by the Australian Businesswomen’s Network, a small business that provides training, mentoring and information, as well as access to resources and inspiring role models for women business owners.
The course will run in two parts, on Thursday 16 August and Thursday 23 August 2012.
For more information and to register for the Social Media Crash Course, visit the Australian Businesswomen’s Network website.
