For Immediate Release You may have the best company in the world, but it is your personalised brand that will get you noticed and ahead of the crowd. To show you how, the Australian Businesswomen’s Network presents the Small Business Marketing Course hosted by strategic marketing and business consultant Cheryl Hayman. With over 20 years experience in providing marketing solutions to corporations, Cheryl will provide expert advice to help you both critique and implement tactics to encourage the future growth of your business through your own unique brand. The program will be run over the 13, 20 and 27 November in the form of a 90-minute webinar and two one-hour webinars that upon completion will equip you with the tools needed to effectively differentiate and relevantly position your brand. Beginning with target marketing and brand positioning, the first session will look at key audiences and how to create clear messages that will speak to the ideal prospective clients. After identifying the audience and the appropriate messages, the next step will involve the development of strategies for direct, online and offline marketing. This will include ways to measure marketing, how to use automation and systemisation as well as public relations and social media tactics. The final session will bring all these factors together by covering the steps to creating a brand blueprint and provide guidance in creating a tailored marketing plan to suit your business. The webinars will be presented in an interactive format with live Q&A and access to resource materials, customised content and exercises. Attendees will receive numerous handouts and resources to support their learning, guidance on developing a comprehensive marketing strategy plan and use case studies to evaluate marketing activities to find out what works and what doesn’t. This program is specifically designed for small-business owners and business leaders who are looking to take control of their marketing. It suits those with limited knowledge who are trying to make sense of the many marketing platforms and tactics and want to feel more powerful and in control of their businesses. It is also suitable for those wishing to enhance their current marketing capability and challenge their current practices. For more information and to register for the Small Business Marketing Course, visit the Australian Businesswomen’s Network website.
About the Author
HerBusiness (formerly Australian Businesswomen’s Network) is a membership community that provides education, training, resources, mentoring and support for women business owners.
