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When beloved clothing brand, Black Milk, thought they’d post a fun, tongue-in-cheek photo in honour of May the Fourth – International Star Wars Day, there was a (loud and online) backlash from their usually dedicated followers. Cameron Parker of Black Milk speaks about the mistakes he believes they make, the impact on the brand and the systems that they’ve put in place to win back the trust and love of their audience. Cameron Parker’s interview interview is full of useful tips and inspiring stories. One great tip is knowing when it’s time to tighten the reins on your social media policy!
Listen to this Social Media for Small Business interview with Damon Klotz to learn:
- What to do when pr doesn’t go your way
- The long term damage that social media disaster can create and how to avert damage
- Systems, training and processes that can get you back on your feet quickly
- What to say to stakeholders that fear the worst
- How to rebuild fan love when you’ve offended some of your most important people
- Why silencing upset customers only makes things worse
- Facing tough cause-related work and bringing awareness where it can make a big difference
