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Social media connects a business to its audience, and its design can either communicate and build familiarity with them or alienate them.
Poppie Pack is the senior designer at Canva, a platform that makes it easy for businesses to make sharp, effective social media content with images, templates, tools, tutorials, and more. In this episode of Social Media for Small Business, Suzi Dafnis interviews Poppie on design tips for making your social media marketing campaign resonate with your audience.
Listen to hear more about:
- Consistency of text, colours, etc.
- Branding vs logos
- Target audience research
- Templates
- Overdesign
- Image/word balancing
- Color associations in marketing
Mentioned in this episode:
