Litsa Barberoglou has a passion for helping people learn how to maximise their company’s value through branding. That’s why her company, Brandivine, seeks to help clients understand how essential branding is to creating a successful business.
With expertise in branding and marketing Litsa is able to see the worth of a brand, take their story, and integrate the two together to create a clearer mission. In her words, she likes to “make things prettier”.
“The best part is seeing how my clients’ persona changes when they get an understanding of the brand they have. They stand a little taller and are much more confident. My real passion is simply making a difference. This is priceless.”
Three Pieces of Advice Litsa Wishes She Had When She Got Started
- Be very careful who you partner with – if your vision and values are misaligned, this is a risk for creating a recipe for disaster
- Create a business plan – not that it will be your guiding principle but it will be your framework
- Do not start a business without sufficient cash flow behind you
Tips Litsa Has for Those Looking to Grow Their Business
- Know your brand and know the worth of it
- Be specific with your marketing, branding, and design – they should all be in sync and tie in together
- If you don’t know something, get advice. Always ask for help, because there is a world full of knowledge.
Litsa enjoys her business so much, she claims it doesn’t even feel like a job. She finds joy in taking clients on a journey around their brand. Her goal is to help her clients put their brand in sync with who they are.
Litsa’s ideal business involves working with entrepreneurs who have an established business but are driven to be bigger and better than they currently are. On an ideal day, she has adequate time to work with her clients one-on-one.
This is what Litsa had to say about her favourite entrepreneur:
“No one in particular, but I do find the women within HerBusiness truly inspiring. They are knowledgeable and share it enthusiastically. Beyond that, they are an amazing support network who are generous in spirit.”
On being a HerBusiness Premium Member, Litsa says it has helped ease the feeling of isolation that comes with working as a solo-preneur. She also enjoys the knowledge base that comes as being part of the group and the network of women she has connected with.
This post was authored by Allison Mullin. Allison is completing a journalism internship with HerBusiness. She studies editing, writing, and media at Florida State University in the United States.