Branding & Marketing
About Me - My Biography
The launch of BRANDIVINEÂ has been a labour of love.Â BRANDIVINE exists to collaborate with you to build remarkable brands.Â The vehicle for this is tailored marketing solutions, created to meet your specific needs. Starting with simply sharing resources that are of interest and may stimulate your thinking.Â Bookmark the ResourcesÂ page on our new website, this is where all of the material we share will be found. If you are just starting out, there are workbooks to provide you with expert guidance to give you the Right Start. DoÂ you need aÂ second opinion from an expert?Ask for a Sounding Board. Some in-house help? A Brand Champion might be the right answer.Â Of course, if you have marketing materials that you need to produce you can get support to Roll It Out.
- Marketing, marketing and more marketing, over three decades. For the first decade and a half I spent my time helping people keep healthy by eating Goulburn Valley Fruit, wiping up their mess with Sorbet Paper Towel (so strong) and making sure that the most emotional moments of their lives were taken care of by Sorbent Tissues.
As much fun as that was, and as passionate as I was about my â€śbabiesâ€ť I was tapped on the shoulder and asked if I wanted to be the Queen of Yellowglen.Â Well, who was I to refuse such an amazing opportunity!!
So for the next fifteen years I spent my time, travelling around Australia, going to wineries, tasting wines, running wine events and nurturing a new set of â€śbabiesâ€ť.Â It was tough, it was hard, but somebody had to support the Australian wine industry.Â It was a fantastic time, and an amazing opportunity.
In those 30 years I undertook research to understand my avatars, created products that better met consumer needs, refreshed old and tired brands and created new ones.Â Refined pricing strategies, Â ran promotions, presented to key members of the trade, wrote monthly reports and all the other things marketers do.
I LOVE BRANDS.
BRANDIVINE allows me to share my expertise developed whilst working with remarkable brands such as Goulburn Valley, Sorbent and Yellowglen. It was a privilege to be the custodian of these brands and manage them in such a way that they â€śtouchedâ€ť their buyers. (Give me a call if you would like to hear me rant about these brands and others.)Â My experience working with small and medium-sizedÂ businesses made me realise that the right advice can make an even more significant impact on businesses with limited resources. I am passionate about brands, I love them!Â Some people have â€śfurBabiesâ€ť I have babies of another kind.
I am also passionate about quality, I love working with people who see the value in the quality execution of their marketing collateral, whether that is their business card, their brochure or their marketing material.Â The perception created by a well designed business card, printed on a good quality stock,Â provides a tangible perception of quality.Â The same well-designed business card canÂ create a completely different impression if it is printed on a lightweight flimsy stock.
The practical outcome of my passionsÂ is that I will always provide honest advice andÂ what I consider to be the bestÂ solution.
Wine: Having spent many years in the wine industry, I went from being fearful to fearless.Â I used to buy Wolf Blass White Label because it was a â€śsafeâ€ť choice. Now, my philosophy is what is on the wine list that Iâ€™ve never had before.Â When I worked in the industry, I would constantly be asked: â€śWhat should I drink?â€ť My philosophy is you donâ€™t eat food you donâ€™t like, so why would you drink wine you donâ€™t like.Â Drink what you enjoy.
Books: I love reading, but it is a rare treat that I save for holidaysâ€¦when I have hours to indulge and immerse myself in a book. When I donâ€™t have time to read, I check into Blinkist for a quick precis of something I am interested in learning more about.
Photography:Â I love photography, it is my favourite art form.Â Possibly because I have always been envious of people with artistic talent, and photography is as close as I will ever get.
Design: Of course all the work I do for my clients, furniture, posters, art anything that makes the world a more beautiful place.
Travel: Anywhere that allows me to lie by the beach or visit an exotic location.Â My big vision is to take my laptop, take off for a month, immerse myself in a new place and run my business form my laptop.
How I Can Help Other Members
Brand Champion: We offer you the option to collaborate with us on an on-going basis and work with you as part of your team,Â we are the champions of your brand. Ensuring that every aspect of your brand is a reflection of your purpose.Â As a tailored solution, it is based on your needs.Â To achieve the best outcome, we prefer to immerse ourselves in your business. An agreed time per week is dedicated to working with you on your brand. The way in which we collaborate is based on agreed objectives and measurements.
Sounding Board:Â From experience, we know that if you are not an expert in a specific area, it is valuable to have a sounding board. You may be considering re-launching your brand, entering new markets or extending your product line. As many of us work alone, an expert opinion is often valuable. When you have several options to consider, collaboration can help you analyse which path offers the optimal outcome.Â In the long term, this saves money and the one thing we cannot recoverâ€¦time.
Right Start:Â Starting out on your journey can be a challenge and regardless of your budget, we believe that everyone should have the opportunity to get the right start. We also understand that you need to squeeze all the value you can from every cent you spend. To help you we have produced a series of workbooks that can be used as a template for marketing activitiesÂ that you undertake so that you get the best start.
Roll It Out:Â When your new design is completed, it is important that it is rolled out across all of your marketing materials, digital and physical. With over seven years of experience in the production of marketing materials, we can collaborate with you to ensure that you source exactly what you need. We have an extensive list of trusted suppliers that we use to ensure you get the best outcome possible in terms of quality, service and value.
Why I Became a HerBusiness Member
Simple. I wanted to feel like I was part of a community.
I wanted a place where I couldâ€¦
Give and receive support
While it has taken me some time to become involved in the community, with my mentor in place, the Quarterly Roundtables and the Facebook community, I now have structure and support.Â Thanks to Suzi and her awesome team.