In social media, the key thing is to know your different “tribes” says Ken Burgin. Ken is the founder of ProfitableHospitality.com, a website focused on providing essential information and skills to chefs, club managers and café and restaurant owners and managers.. Social media enables access to niche markets. But for it to be effective, explains Ken, you first have to know your target audience. People are different; they are driven by different things, communicate in different ways and work on different time frames. When speaking to a business owner vs a club manager you need to adjust language, branding and content to suit. Ken spoke recently to the Australian Businesswomen’s Network about his experience of working with different niches within the hospitality industry as well as helping others learn how to make social media work for them. Listen to Ken Burgin’s podcast interview to learn:
- How using social media can expand your audience
- The importance of targeting your niche market
- How you can adjust your online presence to communicate more effectively with your niche market
- The importance of knowing “who’s got the money” and what is the best approach for them
- The importance of your newsletter and email marketing
- How to design content on social media to bring your client back to the website
- How to create a Facebook page that is attractive to potential clients
Social media is an integral part of most business marketing plans. But for it to be effective, it is essential for us to know who our audience is and the best way to communicate to them. Ken’s favourite social media platform: Twitter.
“Twitter is a great research and broadcasting tool; allowing for you to stay up to date on the latest issues but also allowing others to stay up to date on you.” – Ken Burgin, Profitable Hospitality
Ken Burgin was featured on the Social Media for Small Business Podcast, presented by the Australian Businesswomen’s Network. Listen to episodes, here.
