How Guy Kawasaki Enchanted Me

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Her Business

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Two weeks ago, I had the wonderful opportunity to work with Guy Kawasaki for the second time. The first time was two months ago when he was my guest on BOOKED for Lunch, a webinar series that features the world’s best business book authors. This time he presented and hour-long webinar on how to enchant with Social Media. Guy is obviously an influencer. His 400,000+ Twitter followers, 60,000+ Google+ followers and the Enchantment page alone has 29,000 ‘likes’. He speaks around the world, had 10 books and mixes with the who’s who of his industry. In fact, I’ve had the opportunity to hear him speak live twice, in the USA. Guy partnered with us on these webinars to promote his latest book — Enchantment — to our receptive and knowledge-thirsty community. He was a terrific presenter – very generous and not at all salesy. Then, he offered our listeners the chance to get a free book with purchase of his Enchantment book AND an autographed cover for their copy of Enchantment. As you can imagine, THEY were enchanted by the offer. (You can get the same deal if you like. The details are below.)

I’m enchanted

I was a fan before we worked together (having read Guy Kawasaki’s books and seen live presentations) but here is why I’m now enchanted:

  • Guy’s communications with me and my team have been timely, personal and clear.
  • His follow-through has been impeccable and while he is very relaxed, he is completely clear about the outcomes he’s after and his purpose for doing what he does. This makes MY job that much easier.
  • He’s also appreciative and inclusive.

Writing a book about Enchantment calls you to the task to be congruent with your message. And he is.

No God Complex

I’ve worked with many speakers and authors in my career. I had an events business for 13 years and I’ve been involved with speakers and authors for 16 years with the Australian Businesswomen’s Network. My world revolves around partnerships and relationships – as most of our lives do! Some ‘speakers’ definitely have a ‘God complex’. Often it’s the ones that are not as good as they think they are. Many do not. Like Guy, they don’t have a chip on their shoulder or need to act special or be treated special. I’m still (maybe it’s naivety) surprised when communications are sloppy, people make agreements and don’t keep them or they are difficult to contact or relate to. It’s just plain unprofessional and unnecessary. And it’s bad for business. Thanks Guy. It’s been a pleasure. Suzi

Special Offer for Enchantment Readers

GET A COPY OF THE BOOK

Enchantment: The Art of Changing Hearts, Minds and Actions Get your own autographed copy of the Enchantment book cover by Guy here when you purchase the book. Order your copy of Enchantment from Booktopia today and save 15% off the retail price.

ENCHANTZEN

When you buy a copy of Enchantment, save your proof of purchase and Guy will send you a promo code so that you can download the eBook version of Presentation Zen for free.

About Enchantment

Enchantment: The Art of Changing Hearts, Minds and Actions

Enchantment n: 1) To charm, delight, enrapture. Enchantment is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics. The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness and a great cause. The next topics are launching, overcoming resistance, making enchantment endure and using technology. There are even special chapters dedicated to enchanting your employees and your boss. Finally, because there are times you may want to resist enchantment, there’s even a chapter about how to do this too. If you want to change the world — or even part of the world, this book is for you. Order your copy of Enchantment from Booktopia today and save 15% off the retail price.

Here’s what the experts are already saying about Enchantment:

“Guy’s book captures the importance — and the art — of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential.”— Sir Richard Branson, Founder of the Virgin Group

 

“Read this book to create a company as enchanting as Apple.”— Steve Wozniak, co-founder of Apple

 

“You feel it when you drive a BMW, touch an Apple iPad, walk into a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands.”— Robert Scoble, Rackspace Videoblogger

 

“Kawasaki provides insights so valuable we all wish we’d had them first.”— Robert B. Cialdini, author of Influence: Science and Practice

 

“Guy teaches you how to pull gems from people’s hearts and minds and how to become an effective practitioner of life’s crucial domains. Clearly, I taught him well.”— Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University

 

“Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this.”— Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business

 

“The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People.”— Michael Gartenberg, Research Director, Gartner

Photographs and testimonials courtesy guykawasaki.com.

About the Author

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...