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In a recent herBusiness Podcast interview, Catriona Pollard, author of From Unknown to Expert outlines five steps to becoming a recognised expert by utlising social media and PR tactics. In the interview Catriona outlines the process, starting with the question, “Why do I want to become an expert?”. Catriona places emphasis on blogging, self-branding and social media. She says, “With social media, you’re being your own broadcaster… you can start telling your stories directly with the people that are going to influence your personal brand. It is extraordinarily powerful.” Catriona shares her essential steps to becoming an expert:
- Why
- Setting the stage
- Turn on the spotlight
- Use the media to shine the light
- Own the light
Listen to this herBusiness interview with Catriona Pollard to learn:
- The five steps needed to become a recognised expert in your field
- How to use social media and PR tactics to establish yourself as an expert
- Which social media channels are preferable to establish your professional profile
- How to become your own publicist
- The role and potential of blogging to create your profile and market yourself as an expert
Catriona believes that going from unknown to expert is a process that requires goal setting. She maintains that you must apply objectives in order to build your small business and continually research your customers and influencers, communicating with them on their preferred platforms.
