How are you connecting with your tribe for the end of the year? It is time to start implementing some ideas. Here’s four of my tips.
Find a way to support a core segment of your business
At the end of last year, I wanted to help other small business owners. I took on a Christmas mission to buy all of my family’s presents from Australian SMEs.
- It allowed me to think creatively about what to buy because I wasn’t just walking into a department store to find the best option. I needed to think about the business owners I knew and if their product or service would be great for one of my family.
- It helped me to understand the buying process of my friend’s businesses and give them feedback about it.
- I advertised the purchases along the way so that they were promoted at the same time.
- I had a story to tell my family when I gave them their gift.
I wrote about my Christmas mission at the time.
Individual presents for clients
Don’t select one item and give to every client. It might be quicker to select one item, like wine, and give it to all clients that you’ve decided to give a present to, but it isn’t as special. Another way to give a special thank you is to make it. You can do it in a way that shows them another side of you and is generous.
Connect clients together that could help each other
Instead of going on individual lunches with various favourite clients, take two or three out together so they can meet and network. It will educate your clients about other work you do and allow them to find out some of the other amazing people you know. A slightly larger group makes it more fun and saves you time.
Find a way to reconnect in the new year
Instead of sending end of year cards, utilise the quieter period in January to write new year cards. It will allow you to enjoy the end of the year and you’ll be top of mind at the start of the year.
