Marketing without measurements can be a great way to waste money. It’s not, however, as difficult as you may think, to put in place some simple ways to know whether your efforts are bringing in good rewards. When you measure your marketing, you can fine tune your efforts to ensure you get the best return on your investments of time and money.
Michelle Gamble is the Founder and Chief Angel of Marketing Angels. In this interview we explore marketing return on investment as well as the key marketing challenges small businesses face. Watch this interview with Michelle Gamble.
