How to Enchant with Social Media

Inspiration and Success Resources, Social Media Resources

According to bestselling business guru Guy Kawasaki, Enchantment transforms situations and relationships, turns cynics into believers and changes hearts and minds. And, anyone can learn how to harness the power of social media to enchant. Join us on 13 September for a SPECIAL EVENT – a new and exclusive webinar with Guy Kawasaki, author of Enchantment and learn how today’s most innovative companies and individuals use social media to be enchanting. Register now for this complimentary webinar.

During the webinar, we’ll look at:

The role that likabilty, trustworthiness, saying ‘yes’ and even the way you dress, play in enchantment
How to use Twitter and Facebook to enchant your audience
When to thank those that matter (and how to best thank them)
Why saying something more than once can make you MORE enchanting
Why linking, sharing, monitoring, commenting and engaging in social media are integral to your ability to enchant

In his inimitable style, Guy will take demonstrate how you can master the art of changing hearts, minds and actions. This webinar is proudly sponsored by Citrix GotoWebinar. Event Details:

How to Enchant with Social Media

Date: Times:	Tuesday, 13 September 2011 12.00pm to 1.00pm AEST (Check your timezone.)
Venue:	Webinar, from the comfort of your home or office.
Price:	FREE Not able to attend? Complete your registration and a recording of the webinar will be sent to you after the live event Note: You will need internet access to participate in this GoToWebinar. Call costs may apply if you do not use VoIP (Voice over Internet Protocol). Learn more about GoToWebinar.

About the Author:

Guy Kawasaki

Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College. Read more about Guy Kawasaki.

About the Book:

Enchantment: The Art of Changing Hearts, Minds and Actions

Enchantmentn: 1) To charm, delight, enrapture.Enchantment is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics. The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness and a great cause.The next topics are launching, overcoming resistance, making enchantment endure and using technology. There are even special chapters dedicated to enchanting your employees and your boss. Finally, because there are times you may want to resist enchantment, there’s even a chapter about how to do this too. If you want to change the world — or even part of the world, this book is for you. Order your copy of Enchantment from Booktopia today and save.

Here’s what the experts are already saying about Enchantment:

“Guy’s book captures the importance — and the art — of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential.” — Sir Richard Branson, Founder of the Virgin Group

“Read this book to create a company as enchanting as Apple.” — Steve Wozniak, co-founder of Apple

“You feel it when you drive a BMW, touch an Apple iPad, walk into a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands.” — Robert Scoble, Rackspace Videoblogger

“Kawasaki provides insights so valuable we all wish we’d had them first.” — Robert B. Cialdini, author of Influence: Science and Practice

“Guy teaches you how to pull gems from people’s hearts and minds and how to become an effective practitioner of life’s crucial domains. Clearly, I taught him well.” — Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University

“Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this.” — Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business

“The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People.” — Michael Gartenberg, Research Director, Gartner

Photographs and testimonials courtesy guykawasaki.com.

About the Author

HerBusiness

HerBusiness (formerly Australian Businesswomen’s Network) is a membership community that provides education, training, resources, mentoring and support for women business owners.

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