Enchantment transforms situations and relationships, turns cynics into believers and changes hearts and minds; and, anyone can learn how to harness the power of social media to enchant.

How to Enchant with Social Media is an exclusive webinar with Guy Kawasaki, author of Enchantment.

Watch this webinar to learn how today’s most innovative companies and individuals use social media to be enchanting.

We look at:

  • The role that likabilty, trustworthiness, saying ‘yes’ and even the way you dress, play in enchantment
  • How to use Twitter and Facebook to enchant your audience
  • When to thank those that matter (and how to best thank them)
  • Why saying something more than once can make you MORE enchanting
  • Why linking, sharing, monitoring, commenting and engaging in social media are integral to your ability to enchant

In his inimitable style, Guy demonstrates how you can master the art of changing hearts, minds and actions.


Comments from the audience:

“[I most enjoyed] the numerous practical and actionable tips on how to use social media more effectively to engage and connect with people.”

“The content was great and practical for business, particularly those whose business brand is them self.”

Very understandable steps and well explained.”

“[I most enjoyed] the confirmation of many things I already knew and the special insights provided by Guy’s unique perspective.”

“Guy Kawasaki’s insights on using tools available that integrate with social media was invaluable. Overall, an extremely valuable one hour for my first webinar! Thank you!”


Premium Members watch for free. Learn more about the benefits of Premium Membership.



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Event Details

  • How to Enchant with Social Media
  • Price: $59 (Login for Premium Member Discount)
  • Speakers: Guy Kawasaki
  • Venue: On-Demand

  • Buy Now

About the Guest

Guy Kawasaki is the chief evangelist Canva, an online graphic design tool. He’s also a brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business at UC Berkeley. He was previously the chief evangelist of Apple and a trustee of the Wikimedia Foundation. His 14 books...

About the Book

Enchantment: The Art of Changing Hearts, Minds and Actions

Enchantment n: 1) To charm, delight, enrapture. Enchantment is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics. The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness and a...

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