If your business is not generating the sales volume you would like right now, it could be time to look at how much value you are delivering and whether you are delivering this value with joy! Value is one of those areas of business where we all assume we are doing it, but if we take a step back out of our business and consider whether we are delivering value for money according to our customers, it is possible we could see a different picture! In the last few years, there have been many business ‘gurus’ who have put forward all sorts of notions about what value is. And for a little while, our customers bought those ideas, until the point where they found the promises empty and the “value” offered was irrelevant to what they truly needed.
We need to go back to the ‘old-fashioned’ idea of what value is and really explore this deeply.
- What represents true value for the people who we serve?
- How can we provide unexpected value that is valued and appreciated?
- How can we communicate our value so that our clients see the full benefit of what we offer?
Each of us has our own unique talents, abilities and capacities. When we tap these insights for the essence of our value, our capacity to expand our business profitably becomes clear. Once we are clear about how our own individual brand of value is created and shared in the world, it is essential to look at the second part of the equation – offering your value with JOY. This is the magic potion that few people mix into the value equation. And this is the biggest differentiator of all. Think of a product or service that someone contributed to you with total joy and ease… does that feel totally different in value to you than someone who offers up their product or service with a negative or indifferent attitude? Would you generally choose to spend your money with a business that is joyful to deal with or one that only meets the minimum requirements for supply of what you require?
I love writing and teaching creative ways to do business differently.
When I look back, I have always tried to create my work in ways that brought me joy. In some organisational cultures, this capacity was valued highly and in others, not at all (they were the jobs I left really quickly!!). Now that I have my own businesses, I can be as creative as I desire in delivering this value to people who desire to see the possibilities of what business can be. We can start to see that value is not about comparison and competition, it is about being the difference we truly be. Go harvest your ideas and create value from what gives you joy. Your business may look a little different at the end of the day! Value – it is oh so simple… and rarer than hens teeth. So how are you choosing to deliver value today… With joy or without? It’s kind of like asking, do you want your cake with chocolate, strawberries and cream on the side or would you like it plain? Most of us would choose the deluxe version because it makes us happy on the inside… it’s the same with delivering value in your business! What will make you and your customers happy on the inside? Value is one of the New Energies of BusinessTM – if you want to succeed in business, it will be of infinite value to your business to create more value, starting today!!
