This week, we feature three creative female industry leaders who are presenting as part of Vivid Sydney – Ideas. These businesswomen are part of a world-class program of free and ticketed talks to be held across Sydney from 24 May to 10 June. In these audio interviews, we look at why they started their businesses, the role that creativity plays in successfully changing thinking and behaviour and how brands, large and small, can benefit from thinking creatively about solving business problems. Our three guests also provide advice for startup entrepreneurs.
Felicity Stewart – Cofounder and Director, Stewart Hollenstein
Stewart Hollenstein, an emerging design practice that was recently named winner of an international design competition for the Green Square Library and Plaza, Sydney. In this interview, Felicity Stewart explains why asking questions is an important part of creativity and the role mentors can play for startups. Listen to interview with Felicity Stewart – Designing Creativity See Felicity at Vivid Sydney – Ideas
Ruby Pseudo – Ruby Pseudo Consulting
, which conducts youth research on behalf of brands. In this interview, Ruby explains where big brands get it wrong when it comes to youth marketing, when social media works best and she provides advice for startups. Listen to interview with Ruby Pseudo – Youth marketing and building a movement See Ruby at Vivid Sydney – Ideas
Sally Hill – Wildwon
Sally Hill is the owner of Wildwon, an experience design and event production company. In this interview, we discuss creating engaging experiences for your customers and how employing experiences can influence behaviour, attitudes and culture. Listen to interview with Sally Hill – Creating Experiences that Change the World Sally Hill’s Vivid presentation – Sold Out
About Vivid Sydney – Ideas
Curated by Festival Director Jess Scully, Vivid Ideas brings Australian and international creative industries leaders together in the iconic harbourside city of Sydney for 18 dynamic days – 24 May to 10 June. Vivid Ideas offers a world-class program of free and ticketed talks, collaborations and discussion panels held across Sydney with the Vivid Ideas Exchange returning to Level 6 of the Museum of Contemporary Art Australia as the buzzing creative hub of Vivid Sydney.
“Vivid Sydney shines a spotlight on our creative riches and highlights Sydney’s strengths as a place of big ideas, not just natural beauty. The city’s creative industries have really embraced the spirit of Vivid and I can’t wait to see what amazing collaborations and big new ideas result from this year’s gathering,” said Jess Scully. “With over 120 creative industries businesses from design to technology and publishing to education taking part in Vivid Ideas, the industry and business event pillar of Vivid Sydney continues to expand at a rapid pace, celebrating our city as the creative industries’ capital of Australia.”
